The platform bundles Follow Up Boss, My Agent, and Agent Profile with Zillow’s unique data and AI features.
Eight months after introducing Zillow Pro, the portal is making its integrated suite of artificial intelligence-powered products available nationwide.
Zillow Pro bundles Follow Up Boss, My Agent, and Agent Profiles, powers them with Zillow’s proprietary data and artificial intelligence, and powers agents’ customer relationships by providing real-time insights into database search activity and notifying when a contact is ready to become a client.
Pro also extends Follow Up Boss’ My Agent functionality. This will allow your agent to see Zillow prospects’ home searches and appear as the only buyer agent contact in those listings. Agents and consumers decide how long to maintain a connection. The minimum connection period is 30 days. The platform also allows agents to invite any lead, whether found on Zillow or not, to share their search activity through My Agent.
Pro also offers a premium profile that allows agents to highlight recent sales, embed media slideshows and videos, and brand their profile with team colors and logos. Finally, Zillow Pro gives agents the option to purchase Zillow Showcase by listing and gain priority access to previously sold out Zillow Premier ZIP codes.
Cynthia Taylor
“Real estate is all about relationships, and we’ve seen time and time again that agents who show up at the right time with the right information win,” Cynthia Taylor, Zillow senior vice president of products, said in a press release. “Now any agent has the tools and visibility to do that across the business.”
Nearly 20,000 agents are using the beta version of Zillow Pro, and testing has shown promising results for agents and their clients, the portal said. Buyers who work with a Zillow Pro agent are 80% more likely to meet with an agent in person and 50% more likely to proceed with their search.
Since October, Zillow has also expanded Zillow Pro’s capabilities with a new “Likely to List” feature that identifies properties in an agent’s existing follow-up boss database that are most likely to come on the market soon. Agent profiles have also been upgraded, allowing users to receive reports on their most engaged contacts, including personalized outreach suggestions based on past interactions and conversations.
Additionally, supported Multiple Listing Service (MLS) marketplaces allow agents to search for listings, share properties with buyers using branded links, and track engagement without leaving their follow-up boss.
“This is our commitment to helping agents get more out of the platform where their clients browse, dream, and plan,” Taylor said.
Zillow Pro’s national debut comes on the heels of the portal’s annual summer launch, which includes a new homebuyer hub and broader access to Zillow Preview, Zillow Mortgage Verified Pre-Approval, and multifamily shopping.
Zillow has requested a preliminary injunction in its legal battle with Midwest Real Estate Data and Compass as the portal fights to maintain access to the Chicagoland MLS listings feed while a major antitrust lawsuit progresses. After a two-day hearing last week, the judge has not yet issued a ruling.
Zillow Chief Industrial Development Officer Errol Samuelson spent the first day of the hearing defending the portal’s listing access standards and technology suite, primarily Zillow Preview.
Samuelson said Zillow’s goal is to be “first to access listings” and provide broad access within MLS regulations, noting that the portal’s pre-marketing platform is an answer to closed private listing networks. “We think of this like a movie trailer,” he said. “So the movie is coming out next week. You can’t buy tickets now, but you can buy tickets for next week. But to create that momentum before it goes public.”
Still, Zillow remains bullish on its expanding technology offering, with CEO Jeremy Waxman saying on a Q1 2026 earnings call that Pro and other AI-powered tools will make the company “indispensable.”
“Zillow’s integrated platform delivers meaningful value to buyers, sellers, renters and real estate professionals alike,” he said. “We are innovating with speed and purpose, embedding AI across the real estate experience in ways that make Zillow increasingly essential.”
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