London, UK, July 22, 2026 — Synthesia, the world’s leading AI video platform for business, announces the launch of Roleplay Sessions. Research consistently shows that skills deteriorate without repeated practice. But most corporate training ends with a demonstration, where employees apply what they’ve learned on the job. Role-play sessions provide a safe, structured way for employees to practice and receive feedback.
“Every leadership team is facing the same problem today. The skills people need are changing faster than they can be trained. Practice has always been the part no one can scale. It required manager time, and managers didn’t have enough time. That’s exactly the gap we built Role Play Sessions to fill, and we used it ourselves first,” said Ken Lawshe, Chief Revenue Officer at Synthesia.
How role play sessions work
Role-play sessions help organizations close the loop between knowledge and execution. With Synthesia Studio, companies are already using AI video to educate employees and model what it looks like. Role-play sessions build on that foundation, giving employees a way to practice what they’ve learned, get feedback, and try again. This is the first product in Synthesia’s extensive session platform, with more products planned.
Role-play sessions can be built for sales enablement, manager training, customer service, or any custom scenario your organization needs.
Build role-play scenarios so your employees can practice whenever and however they want. Exercises are available in English, German, Spanish, and French, with more languages to be added in the future.
Employees can expect genuine conversations. Synthesia’s interactive avatars can ask questions and push back, simulating the experience of a prospect who is bothered by a cold call or a frustrated customer who asks for help.
After practice, the AI coach asks employees to reflect on their performance and provides targeted feedback that aligns with a skill-based rubric. Scores are more than just numbers. Actionable feedback that employees can apply right away.
Data from all sessions is aggregated into a manager dashboard, giving managers visibility into performance across the team and the ability to drill down into individual sessions. For L&D and enablement teams, this means richer analytics to demonstrate program effectiveness. For employees, it means being able to visibly track their own growth over time.
Role-play sessions offer organizations a way to expand their practice and give managers the freedom to intervene where it matters most.
early results
Pilots have shown that role-play sessions are already closing the skills gap.
At Fortune 10 companies, employees improved their soft skills scores by over 110% and their technical acumen by over 80% after a few weeks of role-play sessions. Nearly 70% of pilot users returned to practice after completing the required sessions. A leading global recruitment agency improved employee skills by nearly 30% against a goal of 10%. All core skills improved by at least 20%. After managers at a leading European company selected Synthesia after a competitive evaluation, they used role-play sessions to practice high-stakes conversations. Feedback from the pilot has been strong and there is clear momentum for wider deployment.
Roleplay sessions are available starting today. Visit www.synthesia.io/roleplay to learn more and try a live demo.
Enterprise ready
Synthesia is SOC 2 Type II, ISO 27001, ISO 27701, and ISO 42001 certified with full GDPR compliance and EU data residency options. The platform supports single sign-on and SCIM provisioning, integrates with HR platforms, and exports session data to learning management systems via SCORM.
About Synthesia
Synthesia is the world’s leading AI video platform for business, used by over 90% of Fortune 100 companies. Founded in 2017, the company is headquartered in London with offices in Europe and the United States. As AI continues to shape the way we live and work, Synthesia develops products that power visual communications and enterprise skill development, helping people work better and remain at the heart of successful organizations.
