To succeed in this era, agents need to communicate that the real estate buying journey is not seamless, it is scratch-free and realize that consumers have options. Rayse is designed to broach these topics with buyers.
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Rayse is software that helps agents improve how they work with consumers
Platform: Web; Mobile Responsive
Ideal: Agent, Buyer, Seller
Top Sales Points:
Transparent two-way collaboration
•Centered on the agent value of the transaction
• Modern consumer-first UX
• Granular progress tracking
• Client Portal
Best concern:
At this point, Rayse is focusing on buyer presentations. There is no doubt that pending seller solutions are equally valuable, but the industry hopes that the components will be fully proven before committing to software in light of current industry offerings. There will be.
Things you need to know
Rays is part of a new category of client experience solutions that are less popular in real estate, given its obsession with marketing and lead generation. Although Rayse doesn’t really place himself in any category, he gives great respect for the importance of informing consumers.
But what it directly declares is that the industry wants to better convey its value to consumers. I can confidently say it is successful in doing so.
The solution focuses primarily on presentation features that laser target the emotional considerations of choosing an agent to heal what the company said as “cutting around value understanding” across the industry. Masu.
Rayse wants to examine the purpose of the buyer’s representation, and believes that each feature pivots the concept into the concept, and that the engineer stopped every 10 minutes to benchmark the feature decision for the question. Masu. ? ” The answer may have been positive rather than positive.
Rayse blends the street-level wisdom of buyers and sellers’ expectations with business pitching smart and skillful coding. The presentation is clear and cleverly expressed, with a concrete visual explanation of what an agent does every day, and how long it takes all of that, and the actual method of payment for the commission It is juxtaposed with the breakdown. Lead.
This is a compelling way to show the client that you can’t get that whole committee, and even more reiterate that all agents are themselves. It also smoothly surfaces reward discussions and alleviates the party to this generally offensive topic.
Also, Rays have little doubt as to how long it will take them to set expectations and find what they are looking for from buyers. “No pain.”
The software also has a sharp content module called “Tales From the Field,” which shares some of the crazy and impulsive components of the work. wonderful.
Rest behind the frontal experience is an intuitive backend where communication continues to flow and links handle milestones in the final outcome. Each stage or step of the homebuyer’s journey is tracked, from as granular as the tour schedule to the final closure report.
Agents are provided with a unique interface for list-based workflows that can be spread across teams if needed. It also displays a full report and a “trip” summary of each property, with housing being considered, rejected, toured, daily activities, pending shows, and at each closure. The next time it’s better.
The client portal streams agent streaming activities in both directions, providing information and maintaining pace for everyone. Clients can see each house they toured and refused, what the outcomes have come across, what has been done so far by the agents, essentially, everything is happening on their behalf.
Although I have forgotten not to mention the familiarity of the software and dislike the user interface that “gammed” it. In short, it is light and usable, exemplifying the company’s goal message: “transparency is power.”
To succeed in this era, agents need to communicate that the real estate buying journey is not seamless and not scratched, and that consumers have options. Don’t replace technology and most importantly, stop thinking it’s a relationship business. You are in the service industry. And when you’re good at serving it, you’ll get a repeat business like a careful restaurant.
The industry has been groomed by NAR for a long time, so sales are hard to forget, and consumers are demanding. Your overly protective parent trade group has convinced consumers that you are invaluable without preparing you to answer simple questions, “Why?”
Rays is trying to give you the answer.
Are there any technology products you would like to discuss? Email Craig Lowe
Craig C. Rowe started with commercial real estate at the dawn of Dot-Com Boom, helping an array of commercial real estate companies to strengthen their online presence and analyze internal software decisions. He currently supports agents with technology decisions and marketing by reviewing Inman’s software and technology.
