After decades in a highly competitive market, word has spread that few can match Dina Goldentheyer’s skill at managing the most elite luxury home sales.
What does it take to remain a top agent at a brokerage firm known for selling luxury goods?
For agents who want to know that, look no further than Dina Goldentheyer.
Mr. Goldenteyer has been associated with Douglas Elliman for more than nine years and has been one of the company’s most visible success stories, particularly in Miami, where he dominates the city’s top deals. And after nearly two decades in a highly competitive market, word got out that few companies could match Mr. Goldentheyer’s prowess in managing the most elite luxury home sales.
Of course, Mr. Goldentheyer wasn’t always one of the highest-paid agents in the company. But through experience, she learned what steps she needed to take to consistently rise to the top, and she shared some of her secrets with Inman. Check out her tips below.
Pay attention to market trends
Staying on top of the market and staying on top of buyer trends is a big part of an agent’s job, but Goldentheyer has learned to keep a close eye on what types of properties are favored by Miami’s elite clientele.
In recent months, Mr. Goldenteyer has become increasingly aware that mid-priced luxury properties on the market, around $20 million to $25 million, are becoming more difficult to relocate.
“And I didn’t know that until a lot of those lists had expired,” Goldentheyer told Inman. “or [didn’t] Find a buyer during the listing period. Therefore, this season, which is about to start, I am paying close attention to listings in that price range because I want to avoid becoming the biggest seller in that price range if no buyers come. ”
As more than $30 million homes continue to move in, as well as $10 million homes, Golden Tear focused on these price points while there was enough demand.
“I think we ended up with a little bit of oversupply,” Goldentheyer said. “So if you’re a buyer looking to spend $20; [million] Up to $25 million in Miami Beach, that’s really my marketplace, so there’s a lot to choose from. So naturally, when buyers feel like they have a lot of choice, they don’t feel scarcity or pressure to perform. [they feel] They can wait on the sidelines. ”
only accept the best listings
One of Goldentayer’s current high-end properties, 142 Island Drive, for $18.9 million | Legendary Productions / Dina Goldentayer
Goldentayer has spent years cultivating a niche best-in-class list. That is, we only accept the “obvious” best listings of their type and price range. While these properties do come with a premium price tag, Goldentheyer said it was important that they not be considered “too expensive.”
Choosing which listings to accept and pricing them appropriately are key skills that make Goldentayer one of the most elite agents in her market.
“I say ‘no’ to a lot of companies because I’ve learned that if you take on an item just to list it, it can sit on the market longer and the listing can expire,” Goldentheyer told Inman. “It’s hard to say ‘no’ to something and watch a competitor take it on, but I try to stick to my guns. Sometimes it backfires when I see a property sell quickly, but more often than not, seeing a property sit on the market forever and not find a buyer just reaffirms my decision to let it go at some point.”
Whether the property she decides to represent is worth $1 million or $100 million is far less important than its condition, Goldentheyer said.
“I feel like I tend to own the properties that are the most renovated and the most complete,” she told Inman. “What catches people’s attention online is what I want to represent.”
Create a detailed marketing plan
Contrary to what many home sellers think, real estate isn’t just about “selling.”
That’s why Goldenteyer only accepts best-in-class properties for representation, and her marketing plans are also as thoughtful and detailed as possible. Specifically, Goldentayer has a 100-step marketing plan that they apply to each listing to ensure nothing is left out.
“That’s why sellers choose me over other agents in the market, because my marketing is top-notch,” Goldentheyer told Inman. “That’s what I’m known for. I’m known for the best marketing on the market.”
It’s no wonder, then, that Goldenteyer’s name has been linked to deals with ultra-rich people such as Jeff Bezos, tennis player Caroline Wozniacki, former celebrity couple Joe Jonas and Sophie Turner, financier Adam Sender and lawyer Bill Carmody.
In 2023, Goldenteyer and Elliman’s Danilo Tavares listed a $79 million property on Indian Creek Island, which was sold to Jeff Bezos as the Amazon founder relocated from Seattle to Miami.
For other agents just entering Miami’s luxury market and hoping to one day work with similar ultra-high-net-worth clients, Goldentheyer had some advice: be patient.
“Early in my career, I took on a lot of high-priced listings to get into markets that weren’t selling well, and I didn’t want to miss out on those high-priced listings,” Goldentheyer said. “However, taking on high-priced items that don’t sell is taxing both in terms of marketing costs and time effort.”
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Email Lillian Dickerson
