Better Homes and Gardens® Real Estate announces the launch of a new brand campaign and tagline highlighting its 99% customer satisfaction rating and deep understanding of homes. The campaign further connects the real estate brand with the trusted reputation and quality that is synonymous with the iconic Better Homes & Gardens media brand, which reaches more than 42 million print and digital readers annually.
BHGRE’s ‘We Know’ campaign showcases how consumers can benefit from working with a branded agent to gain knowledge of the real estate buying and selling experience and to understand how people enjoy and interact with their homes. We will show you what you can get.
“As BHGRE evolves, we continue to position ourselves as a trusted brand in the real estate industry, fully aligned with the iconic power and trust of the Better Homes & Gardens brand, which has represented the way we live for over 100 years. “We felt it was very important to further promote this,” said Ginger Wilcox, President of BHGRE. “That knowledge and trust, combined with the skill of our affiliated brokers and agents who advise and guide our clients through the home buying and selling process, makes us unique and unparalleled.”Nobody Knows Homes Better ” is a play on the name Better Homes & Gardens, but it fits our image perfectly. ”
The campaign began with a one-minute branded video showcasing BHGRE affiliated agents’ trend expertise and understanding of the real estate buying experience. The video ends with the brand’s new tagline: “Nobody Knows Homes BetterSM.”
BHGRE said the advertising effort begins with the brand reaching more than 70% of U.S. consumers with exclusive access to 175 million consumers through the Dotdash Meredith partnership. This includes a two-page spread and online assets from the October issue of Better Homes & Gardens magazine. In addition, affiliated agencies and brokerages have access to a host of campaign materials, including social media graphics, posters, and videos.
“We worked closely with the team at Better Homes & Gardens and our parent company, Dotdash Meredith, to identify how the buying and selling process is uniquely tied to the dreams, emotions, and experiences that homes offer. ,” said Chief Marketing Officer David Mullin. Branded everywhere. “This branding campaign highlights how we plan to support our affiliated agents and brokers who combine our knowledge of the uniqueness of each home with our experience working with thousands of buyers and sellers each year. We’ve just scratched the surface. We look forward to working with the Better Homes & Gardens editorial team to regularly introduce you to new trends in how to enjoy your home.”
For more information, please visit https://www.bhgre.com/.
