These low-cost and free lead generation strategies are built for exactly this kind of market, and they also work when the market changes.
It’s been four years since we entered one of the most transaction-hungry markets in recent memory, one that’s proceeding in tandem with increased adoption of AI and concerns about what that means for agents.
Agents who are still winning aren’t spending more than anyone else. They treat them outside of the relationship.
Now is the time to build habits and systems that don’t require big budgets and can’t be automated by artificial intelligence. Expand your sphere of influence, cultivate your referral network, increase your community presence, and create engaging content.
These are not just strategies for downcycling. These are the foundations that need to be in place so that your business can grow when transaction volumes pick up. That way, you’ll be better positioned to scale quickly instead of scrambling to catch up.
This week on The Download, we look at low-cost and free lead generation strategies that still work today. One of the most read articles last week was by Inman contributor Jimmy Burgess. Check out below, along with even more ways to save money while earning.
Take a look at the relationship marketing strategies that have helped Kansas City real estate agent Rachel Kilmer grow her business and referrals. The greatest opportunities for growth come from reaching out and celebrating people, writes Jimmy Burgess.
“In essence, Kilmer’s strategy is not about gifts,” Burgess writes. “It’s thoughtfulness. Most people don’t remember how much you gave them. They remember how you made them feel.”
Last week, Inman contributors provided how-tos and tips on niche marketing, expiry development, and optimizing social media content. Their insights are published below, along with market and mortgage data, as well as insights for those considering joining the team this year.
Real Estate Niche Markets Every Agent Should Avoid
In this episode of Real Estate Insiders Unfiltered, certified divorce real estate expert Megan Orr discusses one of the most overlooked opportunities in the real estate industry: divorce real estate.
Read: Is the housing market turning a corner? What the numbers say
Expired Listings Proliferate: An Old-Fashioned Strategy to Get Your Next Listing
Every time you convert an expired listing, you open up a whole range of marketing opportunities to generate additional business from new listings, writes trainer Bernice Ross.
Read: Is joining a team a wise choice? 5 questions to help you decide
7 tips to turn your social media content into measurable results
POP.STORE, a social lead generation hub, expands its focus on real estate and helps agents connect content and social media engagement to measurable business outcomes. Troy Palmquist talks with GM Jo Wong about the platform’s upcoming VidCon appearance featuring Andrew Jevin and Glennda Baker.
Read: Mortgage rates won’t save us. That can’t be true
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