Explore how organizations can adapt to digital change without compromising operational excellence
In today’s rapidly moving digital landscape, organizations are under pressure to adapt quickly while maintaining operational excellence. We sat down with Marc Rouhana, head of digital recruitment at the learning pool to explore how businesses can preempt the curve. From building a super-user community to leveraging AI, MARC has shared valuable insights and actionable strategies to help the L&D team lead the fees for digital transformation.
What is one of the most important challenges facing organizations today as they try to balance their rapid digital transformation and achieve operational excellence?
One of the biggest challenges facing organizations today is keeping up to the pace of digital change, ensuring that everything runs smoothly every day.
While many companies think it’s about jumping on digital transformation and placing new tools, the real challenge is to make sure people are actually ready to use those tools effectively. If the team is not confident or trained properly, it can slow everything down and lead to mistakes and low adoption.
That’s why it’s very important to focus on building a superuser community and creating a culture of continuous learning. Whether it’s an internal champion and providing the right support to people, whether it’s in-app guidance, peer learning, or just a space to grow, you stick to that transformation and keep your operations running strong. It’s all about not just pushing new technologies, but taking your people along with change.
L&D still has concerns about artificial intelligence. Based on your experience, how does AI shape digital adoption today? Also, how can your organization help maximize ROI from training/learning initiatives?
AI has a meaningful impact on digital adoption, particularly by providing contextual support directly and in a timely manner within the apps used by employees. This eliminates the need to search for help and reduces delays, errors, and frustration.
Low adoption involves hidden costs, escalation, reduced productivity, and waste of time navigating unfamiliar systems. By showing how these inefficiencies increase, we help clients build strong business cases that link high adoption rates to actual ROI.
The AI-driven features of on-screen guidance (such as AI-generated help text and AI translation for automated documents) are designed to tackle these challenges. Simplify author content creation, allowing users to get the correct help when they need it, improving both training results and operational efficiency.
What is one of your outstanding digital transformation client success stories?
One outstanding digital transformation success story is with Sappi. They had undergone overhauls of major IT and SAP systems and needed a way to change employees without causing confusion. On-screen guidance helped provide in-app just-in-time training within the system used by employees every day.
By integrating the guide into the platform, SAPPI has enabled hands-on learning, minimizing the need for off-site training and improving efficiency. As a result, we reduced training time by 30%, improved overall team performance, and received strong feedback from our employees. This was a great example of successful change management that encouraged digital adoption.
Read the case studies to learn more about how Sappi is directly integrated into the software and platform that enhances your business.
Are there any recent development projects, product launches, or other initiatives you should know that will help readers unlock the potential of your team?
One of our most exciting and recent developments is to launch AI-powered features within on-screen guidance. These innovations are designed to solve the real challenges our clients face. It’s time loss due to digital adoption, increased support costs, inaccessible data, complex system navigation, and processes that lead to high error rates and compliance issues. From AI-generated help text and automated process documents to real-time translation, our capabilities are designed to make digital adoption faster, easier and more effective.
Of course, everyone is using AI, so it’s essential to find meaningful ways to not only stay paced, but also apply specifically to the digital recruitment space. That’s why we continue to innovate every day. Stay closely with your clients, understand the concerns of digital transformation, and build AI solutions that make a real difference when it matters most.
What do you think of the future of digital recruitment platforms? Are there trends and emerging technologies from L&D and HR professionals?
The future of digital adoption platforms (DAPS) is extremely promising and will increase its role in streamlining the adoption of new technologies across the organization. As businesses continue to evolve, DAP becomes essential to help teams navigate the complexities of their digital transformation journey. One trend to look at is expanding AI integration. This makes DAP even stronger by personalizing guidance, automating tasks, providing real-time support, and becoming faster and more efficient in adoption.
DAP stays here to address the fundamental challenges of today’s fast-paced, ever-changing work environment. It’s about enabling employees to keep up with new tools, processes and technology without any confusion.
As long as organizations continue to face a rapid pace of technological change and growth, digital recruitment platforms are essential to align people, processes and technology. They play a key role in driving operational excellence by enabling teams to adapt quickly and efficiently within evolving systems.
With AI continuously enhancing these platforms, DAP is no longer a tool for onboarding. These are catalysts for continuous learning, increased workforce and improved long-term performance.
I’ll summarize
Mark’s insights highlight the pivotal role of L&D in driving successful digital adoption. By empowering subject experts and employing AI to tailor learning to business outcomes, organizations foster a culture of continuous improvement and provide measurable ROI.
To support these efforts, Learning Pool’s digital recruitment platform provides the tools and technology needed to guide users through change, embed learning in workflows, and accelerate transformations at scale. Whether you’re at the start of your digital journey or looking to optimize your existing program, these takeouts provide a strong foundation for long-term success.
