Write an email. Rewrite the email. Make it sound warmer. Cut it short, please. Add urgency. Go ahead and try to sound like me.
That’s how many of us use AI today. And yes, it helps. But we’ve been doing it for a while too. So what happens next?
So what if AI prompted us instead? Instead of sending 10 prompts to get the perfect email, what if AI revealed which contacts need a follow-up, what to send, and when to act? Here’s where things get even more interesting.
The real opportunity is proactive AI
We hear the word “AI” so often that many people switch off the moment they hear it. It has been so widely expanded, used so often, and wrapped in so many vague promises that it begins to lose all meaning.
And to be honest, PropTech didn’t help. Real estate has a long history of over-promising technology. It feels like every platform is releasing some kind of AI now. people expect that. It’s no longer new or exciting. And if all products make similar claims, the conversation becomes flat before it gets specific enough to be useful.
This is why so many conversations ask for prompts by default, as if the main value of AI is simply to help people write faster. Teach your agents the right prompts and you’ll get better results. Of course, there is some truth to that. But that misses an even bigger point.
The real opportunity is not just in using AI to speed up content creation. The company is using AI to do what it does best: intelligence. That part seems to be forgotten in all the excitement about writing emails, listing copy, and writing social posts faster.
So what does intelligence mean? Essentially, the AI looks at a database of agents and tells them who to prioritize and why. That means finding past customers who clicked on your newsletter list, flagging contacts who remain interested in your home appraisal emails, and highlighting those who suddenly become active again after months of silence. That’s what AI should be for your business.
The next step still belongs to the agent
Of course, all of this begs the question: Do you really want an AI to tell your agents what to do next? For most leaders, that may ring alarm bells. You don’t want technology to make decisions on your team’s behalf without proper guardrails in place.
But when we say that the AI ”prompts” the agent, that’s not what we mean. We’re not talking about replacing judgment or taking control away from the person doing the work. We’re talking about revealing recommendations. In many ways, this is not all that different from what great leaders already do every day. That means helping your team understand where to focus, which opportunities deserve attention, and what should happen next. Now imagine if your agent received such guidance every day without regular reminders from you.
Your agent will make the final call. The AI just makes it easier to know where to start, and for most agents, that’s half the battle.
That brings us to RISE. Real estate AI doesn’t need to prompt because RISE does. Dig into your agent database to uncover your top deals every day and build presentations, campaigns, and follow-up to close deals. This is what the next wave of AI should look like. Proactive, practical, and purpose-built for real estate.
