The future of the “silver economy”, focused on the needs and demands of the elderly group, is “excellent” for the Spanish market, but developed to provide “higher quality and truly human-centred care” need to.
This was said by five experts at the dialogue on “Challenges of the Silver Economy for the Welfare of the Elderly” held at Serbimedia News Agency with the support of onLygal and MDS Silver.
Specifically, Luis Cuervo, general director of onLygal, participated. Juan Carlos Alcaide, Director of MDS Silver. Cristina Paras, director of the Mutual Owners Foundation; Former general manager of Imcelso Cesar Anton. and Ana Fernández, president of the Spanish Entrepreneurship Observatory.
Alkaid first mentioned the concept of “Silver Poetry” and believed that “we fill our mouths talking about concepts, but in reality there is a distinct lack of investment.” To this end, he indicated that there are “several” companies that “see the ‘silver economy’ as a market for geriatric care” and “would like to have the possibility of running advertising campaigns like those they work on.” He clarified. You can say, “I’m a senior, not an old man.” ”
In this sense, he argues that geriatric care is “conditioned” by factors that are, in his opinion, “very pronounced” in relation to an “imbalance in favor of supply” between supply and demand. It is estimated that there is. “Because the reality is there’s a shortage of housing, there’s a shortage of care, so if you start a care company and do it well, you’ll be very successful. “If you do it reasonably well, you’ll be very successful; “You can be pretty successful even if you do it poorly,” he added, convincing him that this kind of company doesn’t have to “work hard” for this reason.
great future
In this regard, he said that while the future of the silver economy is “great,” “today, the geriatric sector is not really taking the steps it should be taking to pursue higher quality, truly human-centered care.” ” he said repeatedly. It explains that life expectancy is increasing even though people are “not adopting the financial habits associated with longevity planning.”
In this regard, he joked about the fact that, according to data from a survey conducted by his company in 2021, around 700,000 Spaniards have long-term care insurance, adding: “Elvis Presley’s This shows that there are many Spaniards who believe this. He thought it was “bizarre and ridiculous”.
For this reason, he advocated “creating” “desirable products” that would allow, first of all, “conscience” but also “combining” pensions with supplementary pensions and compensation insurance for this group of citizens. did. This is for “when care is needed that the state cannot provide.”
Mr Alkaid criticized the “selfishness” of some children when it comes to managing their parents’ assets and also mentioned products such as reverse mortgages and life annuities after believing they “will soon be eating bricks” did. He advocated a “longevity plan” and cited Scotland as an example of a country that is “very advanced” in defining products for a “silver economy”.
consult an expert
Along these lines, Cuervo said that given that in many cases people in these situations “usually go to their families,” the person is considered a “reference person, someone you can call and talk to.” ”, he emphasized the need to “go to a specialist.” “They lack the appropriate knowledge to resolve their questions. This ‘concern’ is acknowledged ‘all the time’ within the company, and furthermore, considering that regulations ‘change very frequently.’ I am.
At this point, he thought it was “animalistic” that 40% of elderly people did not have a notarized will, even though they “knew about the existence of a notarized will.” ” There are also tools, he explained. Legal methods such as self-preservation and living will that require professional explanation rather than “Google or artificial intelligence.”
In addition to this, Mr. Cuervo, while acknowledging the existence of “huge assistance” from the government, also referred to schemes sponsored by private companies and entrepreneurship, which, in his view, “help people stay at home.” “It’s contributing to extending people’s lives.” But “it’s very difficult to know,” so he urged people to “look for experts who know how newspapers work and who runs them.”
Cesar Anton said that because of these people who play a role “not only in relying on pensions, but also in supplementing them”, “we are losing economic possibilities for personal and family savings”. .
On this point, he agreed with Alkaid that this senior market “is coming,” but “we are in the process.” “We believe this market is emerging and we believe there are customers because it exists in other countries and is proven,” he added, adding that we are still “on track.” I was convinced that I had to “build it until I rode it.”
Finally, Ana Fernández, president of the Spanish Entrepreneurship Observatory, argued that there is a need to “think of different and creative solutions” to plan for retirement and the end of life.
