Rocket’s 60-second “Own The Dream” Super Bowl ad featured thousands of fans a live singer on John Denver’s “Take Me Home, Country Roads.”
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For some viewers, the advertiser rivalry during the Super Bowl has begun to eat up the game itself. The main mortgage lending rocket company now appears to be bringing competition to new heights, as it describes as “connecting millions of Americans with a national Singaporean.” Masu.
It is set for the cover of John Denver’s “Take Me Home, Country Road.”
“As the broadcast returned to the game, more than 65,000 fans of Caesars Superdome broke into live singing of the John Denver national anthem,” the company cried in a press release.
Although official Super Bowl attendance was 65,719, footage from the event posted to YouTube by Rocket suggests that many of the audience were not in the mood to actually sing. This was the second time, early on, when it was a 22-40 defeat.
However, according to an analysis tracked by Samba TV, the Super Bowl also attracted 37.1 million US TV audiences, down 5% from last year’s event.
In addition to attracting the attention of many fans watching the Super Bowl at home or in person, how ads are being won from a variety of national and advertising trade media, including USA Today, Variety, and Ad Age. A story about what happened.
Jonathan Mildenhall
Rocket CMO Jonathan Mildenhall is “obsessed” with one of Locket’s ad agencies’ initial proposal to do live singalons, but Fox Sports was initially excited by the idea, according to Gabe Lackes of USA Today. It wasn’t.
Fox Sports finally embraced the idea two weeks before the Super Bowl, and Singalon moved forward in the second quarter after the Philadelphia Eagles went 10-0 on field goals, Lux reported.
Singalon may have been historic, but USA Today’s ad meter tops Budweiser’s “first delivery” from the 57 Super Bowl ads, with the Rocket spot finishing in the middle of the pack on the 23rd.
With an eye to growing their business targeting an audience of Hispanic, women, veterans and first-time home buyers, the rocket company launched “Brand Restage” in January to create the foundations of Super Bowl advertising It’s built.
The ad was the brainchild of advertising agencies Millimer and Rocket’s in-house creative team and was overseen by Matthew Dillon Cohen.
Costar Group is also aiming to shine the spotlight on property search site Homes.com on Super Bowl Sunday with a 30-second spot from advertising agency RPA starring Dan Levy, Heidi Gardner and Morgan Freeman. Ta.
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