Realtor.com releases its annual housing forecast, which covers data-rich housing market forecasts and projected trends for 2025. This forecast is packed with deep insights and helps real estate professionals understand what lies ahead in a changing market, both macro- and micro-economic. level. Armed with this information, agents can be better prepared and ready to answer even the most difficult questions from consumers and provide better service than ever before. Additionally, the Realtor.com PRO team created the 2025 Housing Forecast PRO Toolkit, which provides access to complete housing reports, actionable business ideas, and ready-to-use localized assets.
Key predictions for 2025 include healthy economic expansion, modest increases in home sales, slowing home price growth, increased inventory, and new home sales and construction outpacing existing home sales . These updates are promising, but what do they mean for your market? Download our guide and be prepared to have the right conversations.
Here are the most impactful ways real estate professionals like you can make the most of housing forecasts to stay ahead of the competition in 2025.
Understand what’s impacting your local market the most
Please take the time to read and understand the housing forecast and its results. First, take note of the predicted trends and changes that surprised you the most and that you think will encourage consumers in your market. Is it possible that the mortgage interest rate will be 6.2%? What about the 11.7% inventory growth forecast?
Or maybe it’s the prediction that single-family housing starts could increase by almost 14% compared to 2024. Whatever data points jump out at you, write them down or highlight each one, and start thinking about how those predictions impact your current home. market conditions.
prepare talking points
Then, take the predictive results and combine them with your own insights to understand how to open up conversations, questions, and concerns that may arise from buyers or sellers. You know the market and can use that expertise to distill data points into real-world examples. How accurately can inventory forecasts impact current inventory in your market? How can lower mortgage rates impact local buyers? What impact could it have on sellers in the region? Understanding and applying data is the first step to effectively telling your predictive story.
Understanding and being able to articulate the impact of forecasts at a local level, rather than simply repeating percentages or trends, makes forecasts relevant and helps consumers take the next best action. You can gain strength by working on your education.
Raise consumer awareness that this intelligence exists
Agents have access to the most detailed and insightful real estate data possible. Homebuyers and sellers alike rely on your knowledge and local expertise to understand what’s going on in the market, what’s changing, and how it impacts local needs and goals. Be sure to share that you have access to the Home Forecast and its insights, and are ready to explain to home buyers, sellers, and general viewers alike what it means to them. .
News headlines can be intimidating, if not downright scary, so it’s important to cut through the noise and show what’s really influencing consumers’ real estate aspirations. It’s more important than ever. Leverage Realtor.com Pro toolkit assets through social media, email newsletters, print postcard mailers, and most importantly, talk tracks and scripts to deliver unique, customized insights into forecast results that you can trust. Establish your position as a real estate guide. Sharing what you know can make all the difference in how you serve your customers in 2025 and beyond.
For more detailed data, see the full report here.
Note: Forecast data is based on Realtor.com’s proprietary 2025 Housing Forecast Report.
