At first I had friends. Then along came influencers. And if Mark Zuckerberg is right, the next big thing on social media feeds will be AI-generated content. There are many.
Zuckerberg explained the company’s future feed on Wednesday during Facebook’s parent company Meta’s third-quarter earnings call, calling it a natural evolution.
“I think we’re going to be adding a whole new category of content: AI-generated content, AI-summarized content, or existing content that’s been put together by AI in some way,” Meta’s CEO said. “And I think that’s going to be very exciting over time for Facebook and Instagram and maybe Threads and other types of feed experiences.”
Zuckerberg touted the success of his company’s Llama large-scale language model and the products that leverage it, including the Meta AI chatbot, which is currently used by more than 500 million users each month. But Zuckerberg said Llama will increasingly play a role across Meta’s business, including tools for enterprise customers and advertisers.
As AI tools become more popular, AI content will proliferate within social media feeds. Zuckerberg said such feeds are actively being worked on within the meta. “This is where we’re starting to test different things.”
“I don’t know if we yet know exactly what will really work, but some things are really promising,” he added. “We are confident that this will be one of the key trends and one of the key applications in the coming years.”
Zuckerberg said this category is likely to become the next wave of content for platforms like Facebook and Instagram.
Zuckerberg pointed to how platforms like Facebook and Instagram started by recommending and curating content from users’ friends and family, which Meta called “connected” algorithms. The platform then moves to an engagement-based algorithm, recommending content from across the platform, primarily from creators and influencers, while Meta targets individual users based on various “signals.”
Signs of the next AI phase are already emerging.
Facebook is already one of the meta-platforms where AI-generated content (also known as “AI slop”) is becoming increasingly common. According to a report by 404 Media, bizarre images are often created with the intention of going viral and earning payments from Facebook’s Creator Program, which can cost as much as $10 per 1,000 likes on a post. It is said that there is.
While such content hasn’t been very popular on Instagram so far, it looks like it’s about to become more popular. Newsletter User Mag reports that no accounts purporting to be from restaurants promoting “Austin’s best restaurants” exist. The account is entirely AI-generated with content of various photos of fake food and people, including one generated by Jeff Bezos that claims the Amazon billionaire was “behind the bar” at the restaurant. One post of the image even claims that “one of our chefs happens to be a friend.” Jeff. ”
The account continues to exist, even though the subject matter of this account is completely fictitious, all of its content is generated by AI, and it is not published as such. In fact, the account has gained about 10,000 new followers since it turned out to be a fantasy.
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