New York, NY, April 23, 2026 – D-ID, the leader in enterprise-grade AI avatar solutions, today announced the launch of Agenttic Video. This is a new feature that transforms traditional video into an interactive conversational experience powered by real-time AI agents.
This announcement builds on D-ID’s recently introduced V4 Expressive Visual Agents. This is a new generation of digital humans capable of natural conversation with low latency. With agenttic video, D-ID extends these real-time capabilities to the video itself, moving content from a linear, one-way format to a more interactive, two-way experience with knowledge, memory, digital human interfaces, and agentic capabilities.
Although video has become the content format of choice, it remains one-dimensional in an increasingly interactive digital world. Agentic Video combines video, the most powerful format for content delivery, with real-time interactive AI to create more engaging and responsive experiences for both viewers and creators.
Viewers can explore content more deeply, ask questions, and customize their experience. Meanwhile, creators gain richer insight into how their audiences engage, where their attention is focused, and what resonates.
Each agent video includes a visual AI agent, a human-like avatar that can have a natural conversation with the viewer. Understand video scripts and context and enable real-time interaction throughout the experience. Users can ask questions, request clarification, or dig deeper into a particular topic through voice or chat. The agent is integrated as an additional layer within the video experience and remains available both during playback and after the video ends, so the experience continues beyond the video itself.
This shift represents a fundamental shift in the way information is consumed, demonstrating that agent workflows are the future of digital engagement and deliver high value across the enterprise ecosystem. In advertising and product marketing, Agent Video bridges the gap between awareness and conversion by transforming static commercials into personalized consultations. Potential customers no longer just see product demos. You can ask about specific features, compare prices, and request customized use cases in real time. Similarly, for internal applications such as learning and development, these videos serve as 24/7 subject matter experts. Instead of passive onboarding sessions where information is easily forgotten, employees can explore deeper context around company policies and technical training, ensuring higher knowledge retention and more intuitive, self-paced learning.
Unlike standard interactive video tools, Agenttic Video leverages real-time AI visual agents that understand both the content and the intent behind user queries. Answers are based on the original video script and can incorporate additional knowledge sources, ensuring that answers are accurate, contextual, and consistent with the author’s message.
Built on D-ID’s V4 architecture, Agentic video benefits from sub-second response latency and advanced expressive control, enabling instant and natural interactions.
The experience is fully integrated into the video player, and users can access the AI agent at any time via a dedicated interaction icon. An agent automatically appears at the end of the video to continue the conversation and extend engagement without interrupting the viewing experience.
D-ID avatars power both the video and the agent, so the same persona runs through the entire experience, reinforcing continuity and trust while enabling a natural transition from viewing to interaction.
Agentic Video also introduces a new layer of analytics for content creators. Organizations can track user interactions such as conversation volume, engagement time, audience question topics and sentiment, and gain deeper insight into audience needs and content effectiveness.
“Video has always been a one-way medium,” said Gil Perry, co-founder and CEO of D-ID. “With V4 Agent, we’ve extended the digital human and enabled natural, real-time interactions. With agenttic video, we’re bringing that power directly into the content, so you’re not just watching, you’re interacting. This opens up new, more effective ways for organizations to train their employees, communicate with clients, and market their products more efficiently.”
This new capability will be integrated into the simpleshow platform following D-ID’s acquisition in 2025, enabling companies to create and deploy AI-powered interactive videos across training, customer engagement, and internal communications.
Agentic Video has a flexible credit-based model designed to scale for enterprise use and is available out-of-the-box with all subscription plans.
Agentic Video represents the next step in D-ID’s vision of digital humans as the interface layer of enterprise software, evolving from real-time agents (V4) to fully interactive conversational content experiences.
For more information, please visit the D-ID website.
About D-ID: D-ID is the world leader in generative AI for video and digital humans, enabling frictionless real-time interactions through real-time streaming APIs. Its technology powers lifelike digital presenters, learning companions, and virtual assistants for Fortune 500 companies and mission-driven organizations. Our AI-based explainer video creation platform helps organizations in over 70 countries transform complexity into clear, engaging communications through smart, scalable, human-centered video experiences.
