CEO Antonio Rodriguez believes these acquisitions “fit very well” with the company’s model and are “a great fit.”
Valencia/Madrid, October 17 (Europe Press) –
Consum acquired nine supermarkets from Valencian distribution company Koups Design International. Seven of the stores are located in the communities of Valencia (Aldaia, Arracas, Massanassa, Sueca, Gandia, Xativa, Torrevieja), one in Catalonia (Amposta) and one in the Catalan region. Murcia (Caravaca de la Cruz).
All properties operate under the Economy Cash banner, with the exception of the Xàtiva property, which operates as Vidal Tiendas. The project is subject to approval by the National Market and Competition Commission (CNMC) and will allow the cooperative to “improve its services in the Mediterranean region,” the group said in a statement.
As with its previous operations, Consum will integrate the entire workforce of the acquired centers (equivalent to 193 people) into its collaborative model, with plans to reach a team of more than 22,000 people by 2024.
So far this year, the cooperative has opened 5 of its own supermarkets and 30 charter franchises, and with the addition of acquired stores, Consum has over 970 stores spread across the Valencia region, Catalonia and Murcia. I’ll be able to finish this year with a network. , Castile-La Mancha, Andalusia, Aragon.
Position in the domestic market
With this operation, Consum will “improve its position in the domestic market” and reach a share of 26.5% in the Valencian community, they stress.
Among the supermarkets acquired is the first store that Consum opened in Alacas in 1975 and began its journey of cooperation. The new acquired supermarket is scheduled to open next year, when Konsum celebrates its 50th anniversary.
The operation is expected to get the green light from the competition in January
Antonio Rodríguez, Consum’s general director, explained that these acquisitions “fit very well” with the company’s model and allow it to strengthen its presence in the Valencian community.
Rodriguez made these remarks at a press conference during the ICOQ consumer conference, saying he is awaiting approval from the competition and hopes to receive it in January. “We don’t think it’s a problem, and we’re adding it in January to refresh our image and ensure customers can find our shopping experience,” he said.
