Supermarket chain Consum has acquired nine supermarkets from the Economy Cash brand and plans to grow by 5% this year, Antonio Rodriguez, the company’s general director, told this Thursday at the 39th annual meeting of employers’ association ICOC. Announced at the Great Consumption Conference.
At a press conference, Rodríguez explained that the company has added nine stores (seven in the Valencian community, one in Tarragona and one in Murcia) and is awaiting approval from the competition to open to the public in 2025.
With sales of 4,388 million euros last year and more than 933 supermarkets both owned and franchised in Catalonia, the Community of Valencia, Murcia, Castilla-La Mancha, Andalusia and Aragon, the cooperative looks forward to continued growth next year. I plan to continue. As shown, 18 company-owned stores and 35 franchised stores have opened.
According to the company’s data, it is expected to generate 101 million euros in 2023, with annual growth of 5% in 2024, while in 2025 it will also be able to focus on streamlining expenses and improving productivity. It is said that it will become like this.
He emphasized that they are betting on proximity and fresh products, stating that the presence of nearby logistics platforms at a distance of no more than 300 kilometers is a condition for future expansion.
In fresh produce, the General says it is introducing a new delicatessen model with more space for dairy and salted products, integrating fresh, chilled and frozen fish in the same format and incorporating sweet pastries in bulk. the director explained.
In addition, despite strains on some raw materials such as cocoa and coffee, prices for around 500 products have been selectively reduced due to inflation, resulting in fewer purchases, another strategy to counter frequent shoppers. It has been lowered to
However, he highlighted that the latest data from consulting firm Nielsen for August shows that distributed brands are slowing down in the market compared to manufacturers.
He predicted that lower inflation would lead to consumers thinking about other purchases and choosing more manufacturer brands, which would “reduce tension in stores.”
Consum currently offers 15% private label products and 85% manufacturer brands.
At work, we focus on employee training programs, with employees working five days a week and taking turns covering new sections.
