Real said it added more than 3,200 agents in the first half of 2026 and more than 15,000 agents since the beginning of 2024.
The Real Brokerage announced Wednesday that it has surpassed 35,000 agents in the U.S. and Canada, marking another hiring milestone for the fast-growing brokerage as it celebrates 12 years in business and prepares for its largest acquisition in its history.
Real said it added more than 3,200 agents in the first half of 2026 and more than 15,000 agents since the beginning of 2024. The company also cited the 2025 RealTrends Verified Brokerage Rankings, saying it currently ranks among the top five U.S. brokerages by number of agents and revenue.
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Real Chairman and CEO Tamir Poleg positioned the milestone as validation of the company’s agent-first proposition.
“Since our founding in 2014, our mission has been simple: to build a company that serves agents better than anyone else in the industry,” Poleg said in the announcement. “Exceeding 35,000 agents is an incredible milestone, but more importantly, it demonstrates that agents are looking for partners who put their success first.”
Poleg said the company’s technology platform, financial products and culture have all been built around that focus, and as Real has grown, it has leaned heavily into that message, positioning itself as a technology-focused brokerage firm with a collaborative culture and financial model aimed at helping agents build wealth over the long term.
The company’s reZEN platform and AI-powered tools are designed to ease administrative tasks for agents, and products such as Real Wallet, One Real Mortgage, and One Real Title are part of a broader effort to build services around brokerage.
The company also pointed to recent leadership additions as evidence of its agent-focused strategy. Ken Pozek has joined Real’s board of directors, Dusty Oglesby has been named vice president of agent learning and development, and Jason Cassity has been named chief growth officer. All three worked as agents before taking on executive roles.
Cassity echoed Poleg’s comments, adding that agents “want access to innovative technology, meaningful professional development, supportive communities, and opportunities to build long-term wealth.” In an interview with Inman in March, Cassity said Real’s growth strategy centered around net additions of agents, with an internal goal of potentially exceeding 10,000 agents by 2026.
Organic growth during the trading year
This milestone comes in a significant year for Real, which has continued to expand its agency base while moving forward with its pending acquisition of REMAX Holdings.
Real had 33,510 agents at the end of the first quarter, an increase of 25% from the same period last year. As of May 6, the company announced that it had more than 33,900 agents on its platform. Wednesday’s announcement means Real has added more than 1,000 agents in about seven weeks since announcing its first-quarter results.
The increase in hiring comes alongside increases in revenue, transaction volumes and ancillary services, Real detailed in its first-quarter earnings report in May. However, Real’s biggest move of the year is still pending its acquisition of REMAX, announced in April.
Once completed, this transaction will create a combined company with more than 180,000 agents in more than 120 countries and territories. REMAX and Motto Mortgage will continue to operate under their existing brands, while Real will continue to operate as its own broker under the Real brand.
Real executives described the deal as a way to combine REMAX’s global brand and franchise network with Real’s technology platform and ancillary services. The transaction is expected to close in the second half of 2026, subject to necessary approvals and other customary closing conditions.
Investors remain cautious
However, investors have become more cautious since the announcement of the REMAX deal as Real’s agency continues to grow.
Real’s stock price fell sharply after the April announcement, with the company’s shares trading around $1.83 per share as of Wednesday morning. The stock has fallen nearly 50% since the beginning of the year, even as the company continues to report increases in agency numbers, sales, and transaction volumes.
The deal will also bring major changes to Real’s balance sheet. Real ended the quarter with $62.9 million in cash, cash equivalents and investments in financial assets, up from $49.9 million at the end of 2025. The company also said it has no debt.
However, Real secured a $550 million financing commitment in connection with the REMAX transaction. The financing will be used to refinance REMAX’s existing term loan, finance the cash portion of the transaction, and pay related costs. Real Chief Financial Officer Ravi Jani told investors in April that deleveraging would be a top priority for capital allocation after the close.
Jani said Real is on track to achieve its net debt target of double adjusted EBITDA by the end of its second full year after closing. He also said the company expects to realize cost synergies of approximately $30 million annually, with most of those synergies expected in calendar year 2027.
The deal has also attracted attention as proxy documents filed this month show REMAX considered interest from other potential buyers before choosing Real’s offer.
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