Real estate agents are no longer just experimenting with AI.
For many people, chatbots like ChatGPT are now deeply integrated into their daily routines, handling everything from meeting notes to marketing, research, and follow-up. What started out primarily as a tool for writing product descriptions has turned into a full-fledged digital assistant.
One of the fastest growing new applications for AI is live note-taking, according to Audie Chamberlain, vice president of strategic growth and communications at Rechat.
ChatGPT’s desktop recording feature allows agents to record live in-person meetings, generate a complete transcript, and receive summary notes with action items. Chamberlain currently uses it at conferences and leadership events.
Similar tools are built directly into real estate platforms. Within Rechat, Chamberlain said agents can schedule listings and automatically generate follow-up emails, summaries, and task lists within the CRM.
For most agents, AI first entered their workflow through content creation, such as listing descriptions, social captions, email drafts, and presentations. Because of this, some high-end agencies have stopped using human copywriters altogether.
However, copywriting is now considered the baseline use case.
“Generating copies of lists just scratches the surface of what ChatGPT can do for agents,” says Chamberlain.
Improving productivity with AI
The most obvious benefit of AI is time savings. Chamberlain explained that an agent competing for a $4 million property used AI to build a single-property website while heading to an appointment. “After 30 to 40 seconds, her website was completely completed,” he said. “She used it on the pitch and won the list.”
Most agents say it usually takes two days to build a website like this. This is an example of how AI, when used properly, can provide immense productivity benefits.
“Projects that used to take 10 hours now take minutes,” says Chamberlain.
More than anything, agents want to know the most practical use cases for AI chatbots, according to Carrie Lysenko, chief technology officer at eXp Realty.
“Agents don’t wake up in the morning and ask if they should use ChatGPT, Gemini, or Claude,” she said. “They are asking whether AI can help them respond to customers faster, simplify paperwork, and market their listings more effectively.”
Lysenko said the major chatbots are rapidly converging in overall functionality. So the best advice for most agents is to choose the one that feels most intuitive and stick with it long enough to build a real habit.
“Agents get the most value from chatbots that are well integrated into their workflows, personalized to the agent voice, and built with the real estate context in mind,” she said.
ChatGPT is one of the most popular among its peers
Chamberlain said that of the many AI tools on the market, ChatGPT remains the clear leader, at least for now. Chamberlain said that in a recent session with more than 100 real estate agents, nearly all of them said they use ChatGPT every day. Far fewer people used Gemini, and a few used Claude or Perplexity.
“ChatGPT has first-mover advantage,” Chamberlain said. “People find comfort in incorporating the brand voice.”
Movoto CEO John Berkowitz said not using AI tools like ChatGPT puts agents at a significant competitive disadvantage. While some agents may still be underutilizing chatbots, he said he doesn’t know of a single agent who isn’t using them in some way.
Berkowitz argued that the most significant impact was that AI effectively collapsed the learning curve for new agents. Rather than relying solely on years of trial and error, new agents can use chatbots to simulate decades of experience. They can pressure test offers, strategies, and counteroffers in real time.
It may seem like “acting out” the experience, or even fabricating it. But Berkowitz said the distinction doesn’t really matter if the results are real.
“If you can fake it, win an offer, gain trust, set the right price and sell quickly, it doesn’t matter whether it was AI-assisted or not,” he said. “In reality, you’re performing.”
Berkowitz said real estate has always been a profession with relatively low barriers to entry. Licensing requirements are modest, which helps the industry grow at scale. There are currently approximately 1.5 million real estate agents in the United States, as well as licensed real estate agents affiliated with other industry associations.
AI has lowered that barrier even further. New agents can utilize tools like ChatGPT to not only learn how to obtain a license, but also to quickly get up to speed once they’re in the field. In difficult situations, AI can be leveraged to guide decision-making, evaluate options, and build confidence in real-time.
In fact, Berkowitz said, AI is changing the meaning of “new” in the real estate industry, allowing agents to perform at a professional level almost immediately without years of on-the-job experience.
“These tools don’t fundamentally change people who already know their jobs,” Berkowitz says. “But the gap between experts and novices will narrow significantly. Even people who have never done your job will be able to compete with you much faster.”
Berkowitz also sees a deeper new use for chatbots: turning them inward. Because these tools retain the context of past prompts, agents can rely on AI to analyze their business, identify weaknesses, and suggest ways to improve workflows, he said.
You can also use the same technique in a more playful way.
“Ask ChatGPT to roast it for you,” Berkowitz said. “Or you could have them paint a picture of your life based on what they know about you. That would be great.”
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