The silver economy is a very heterogeneous and diverse sector, offering multiple opportunities for the business community. This became clear on the 10th, during the closing day of the first training and support program for companies in the sector of the silver economy, promoted by ADINBERRI and held in Camara de Gipuzkoa, Donostia. 26 organizations have completed this training program and a further 40 companies interested in this field will participate.
The purpose of this program is to develop a value proposition in the “silver” market.
As noted by the organizers, this first edition was a great success, receiving 9 out of 10 points from participants. For this reason, the participants believe that “this work will have the character to continue into the future.” In the words of Raquel San Sebastian, General Director of ADINBERRI, “The silver economy represents a market with multiple potentials that we must continue to give decisive impetus to.” is not a waste. And the potential is so great that it is also reflected in the European Commission’s estimates that in 2025 it will reach more than 31.5% of the EU’s GDP and 37.8% of the European Union’s employment related to this economy. It is predicted.
Raquel San Sebastian, General Director of Addinbury. Javier Colmenero
Addinbury’s General Director opened the event, thanking the 30 experts who attended for their “interest in promoting a longevity economy”. As confirmed by San Sebastián, the areas where ADINBERRI, the Aging Innovation Foundation of the Gipuzkoa Provincial Council, is the main agent are: , strengthening the ecosystem’s capabilities towards a differentiated value proposition that addresses the needs of this market. ”
“ADINBERRI aims to transform Gipuzkoa and Euskadi into a reference region for the silver economy and work towards strengthening the ecosystem’s capabilities towards a differentiated value proposition.”
custom program
The program launched in March with a self-assessment for each company, followed by up to six ad-hoc modules to make their value proposition competitive, linking each initiative to the training program itself. Ta. The program consists of 86 hours, including personalized accompaniment services in collaboration with consulting firms Plataforma 50 and Mondragon Unibertsitatea, and is part of the Basque government’s ZainLab initiative aimed at creating a specialized market. is. in the field of care and in the silver economy.
Jon González from Gymchess details his approach to cognitive stimulation. Addinbury
“Analysis of the proposals that took part in the process shows that the silver economy is a diverse and cross-cutting sector that covers numerous areas such as health, food, welfare, tourism, consulting and construction,” Idoia said. Ta. Mr. Sants is responsible for the silver economy and training sector at the ADINBERRI Foundation. Regarding the company’s vision for the areas it wants to work on, Sanz emphasized: “They recognize that this is an area of opportunity with a long journey ahead.”
Training in the “Silver Economy” is one of the tasks included in ADINBERRI’s new strategic agenda
Similarly, he said, “Through the training itinerary, participants identified which areas to specialize in with the aim of establishing themselves in the market.”
share
After the conclusion of the diagnosis, the companies themselves will take to the podium to share their conclusions and short- to medium-term challenges with the presenters, and highlight the diversity of proposals that have been developed to address seniors, a group that is in a very difficult situation. revealed. Needs and concerns are diverse, and segmentation and knowledge are key positioning issues.
The companies that implemented the program are: Ortopedia sumsan, Erreka Care, Tekniker Foundation, CDE Business Consultants, Salto Systems, Gipuzkoa Roadside Assistance Association, Asmoz Foundation, Askora Plus, Bidea Elevación, Basque Destination, Babestu, Mikelan, Idazti, Sabelec, Gym Chess, Xenior Studio, NU Communication, Cognitive Memory Unit, Begi Bistan, Bihar Homecare, Adinsare, Solumobel, Loreka, Athlon, Ammma, Creactivalia.
Companies positively evaluate the training promoted by Mr. Addinberi
A representative from Athlon, one of the organizations participating in the program. A moment during the presentation of a project aimed at promoting a healthy lifestyle. Javier Colmenero
inspire
The second block of the day featured an inspiring conference by Joaquín de los Reyes, Business Development Director at MAPFRE Spain and Head of the Insurance Company’s Senior Generation Program, who explained that the aging of the population is a “It was a great victory,” he said. It is presented as both a result of development and “the great challenge we all face.”
“This requires the involvement and collaboration of public and private institutions, working with older people themselves and their families to implement value propositions that address the real needs of the group and improve their quality of life. “We need to ensure that we improve their quality of life, peace and well-being,” he said.
Equipment that helps the ecosystem
As a culmination of an exciting day, Rakel San Sebastian, General Director of ADINBERRI, explained the various means by which ADINBERRI is being made available to the ecosystem and the means that it plans to launch soon.
In this sense, although the conference provided details on the new Strategic Innovation Agenda (2024-2027), the silver economy remains one of the strategic challenges, making training even more relevant.
The companies that shared with these companies present their conclusions and short- to medium-term challenges.
In addition, San Sebastian recalled that ADINBERRI has other instruments such as the SIA (Advanced Intelligence System), which is an extremely valuable means of integrating expertise in aging. In addition to Go to Market activities such as the ASF, Public Procurement in Innovation seeks support to foster new business and social initiatives, and the Euskadi initiative was held by ADINBERRI in November and received a great reception. It is also the 1st International Silver Economy Forum. “The mobilization of companies and agencies dealing with the activities, services and technologies included in this sector is noteworthy, but continues to need to be explored. Gipuzkoa still has an important way to go in this regard. Therefore, ADINBERRI’s new Strategic Innovation Agenda will become an essential tool to promote this market, and in the future, Adinberri Reference Center and Sprilur La Herrera. This will create a catalytic and innovative space for the world’s leading companies and organizations, creating a new longevity value chain for the development and deployment of the region’s aging innovation hub. “We aim to do so,” he said.
Specifically, this innovation pole will be established as a necessary instrument for the social and economic transformation of the Gulf of Pasaia, positioning Gipuzkoa and Euskadi as international standards.
Strategies for the challenges of aging
ADINBERRI is a strategic project of the Gipuzkoa Provincial Council, launched in 2018, whose mission is to move from prediction and innovation applied primarily to the prevention of vulnerability and addiction, to addressing new longevity challenges (active and healthy). and the aging of society (with meaning and significance). (+55) Economic and employment create opportunities.
