What’s really going on behind the scenes in the escalating battle over Redfin, Rocket, and private listings?
On this episode of Real Estate Insiders Unfiltered, Rocket’s head of industry relations and longtime Redfin leader Joe Rath has one of the most candid conversations ever with hosts Keith Robinson and James Dwiggins about where the industry is headed next.
Rath pulls back the curtain on the Rocket + Redfin acquisition, the real strategy behind the “coming soon” listing, the Compass partnership, and why the future of real estate may be much different than most agents expect.
Discussions range from MLS policies, private inventory, consumer behavior, seller psychology, and tensions between the technology ecosystem and trusted agent relationships. Robinson strongly pushes back against the idea that platforms are more important than people, while Russ explains why the industry is evolving towards a more flexible consumer experience.
We also reveal Glenn Kelman’s leadership style, the future of hyperlocal agents, and why some of the industry’s biggest changes are already happening quietly behind the scenes.
If you want the inside story of what’s really going to happen next in the real estate industry, don’t miss this.
highlights
Rath explains how Redfin went from an industry disruptor to a central player in one of the industry’s biggest mergers in years. But the real conversation begins when the group dives into what’s “really coming soon,” including private listings, seller-managed marketing strategies, MLS tensions, and how companies like Redfin, Rocket, Compass, Zillow, and Realtor.com are reshaping the flow of inventory.
This discussion becomes a direct discussion about the future of the industry.
Will technology platforms become mainstream? Are agents still the center of trading? Is MLS losing control? And what do consumers actually want?
While Robinson argues that trust and relationships remain the driving force behind every major housing decision, Russ explains why the industry is moving towards a more flexible, consumer-driven ecosystem.
This is one of the most honest and revealing conversations ever about where real estate is heading and who will control it next.
Connect with Joe Rath on LinkedIn.
Real Estate Insiders Unfiltered is currently available exclusively on Inman. Enjoy agent and team-focused content every Monday and leadership interviews every Wednesday. Listen on Apple or Spotify.
James Dwiggins is co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
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