low split. tall structure. Massive support. What if everything you’ve been told about running a real estate business was the opposite?
In this episode of Real Estate Insiders Unfiltered, Chris Watters, CEO of Watters International Realty, explains a model that goes against just about everything the industry teaches.
Because here’s what Mr. Watters built: Agents don’t generate their own leads, agents don’t manage their own marketing, agents don’t run their own business, and agents don’t get traditional splits.
Instead, everything is systemized. They have a set schedule. In charge of marketing. The operation will be processed. Their job is simple. It means “to appear.” Convert. repeat.
result? Agents close between 60 and 120 deals a year. The team generates hundreds of listing reservations every month. And businesses are built on predictability, not guesswork.
From high-intent lead generation to rigorous accountability and hiring standards, learn more about a system built for scale.
highlights
In this episode we dive into:
How high-intent data (probate, divorce, and foreclosure) drives conversions Why most agents are “brainwashed” to accept low-conversion timelines How to quickly hire, train, and eliminate underperformers Why agents accept 15 percent splits and still earn $150,000 to $300,000 annually The biggest bottleneck in scaling: Leadership, not agents
Watters also revealed the hard truth that most agents don’t want to run a business. they want to sell. And this model is made for just that.
If you’re looking to scale, increase production, or rethink how your brokerage firm operates, this episode is your blueprint.
Connect with Chris on LinkedIn. For more information about Watters International Realty, visit us online at christopherwatters.com.
Real Estate Insiders Unfiltered is currently available exclusively on Inman. Enjoy agent and team-focused content every Monday and leadership interviews every Wednesday. Listen on Apple or Spotify.
James Dwiggins is co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
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