Zillow Pro, launching nationwide later this year, will change the way agents manage relationships, but most agents don’t yet understand what that means.
In this episode of Real Estate Insiders Unfiltered, Zillow COO Jun Choo details Zillow Pro, my agent connections, and how Zillow is reimagining the agent-consumer relationship.
What’s the big idea?
“If you’re already married, I’m going to stop asking you out on dates.” That’s how Choo describes Zillow Pro’s My Agent Connection, which may be one of the most important changes happening in the real estate industry right now.
Rather than continually reselling leads, Zillow has built a system that strengthens the relationships agents already have with their clients, ensuring they stay connected throughout the home-hunting experience.
But that’s only part of the story.
Choo also details Zillow previews, product innovation, why initial plans are always wrong, and how agents can use the same thinking to grow their business faster.
If you want to understand where real estate technology is heading and how to protect and grow your relationships with your customers, this episode is essential.
highlights
Zillow Pro is redefining how agents retain clients.
Because this is reality. Most agents don’t lose clients to competition. You end up losing it because the system keeps reselling it.
Zillow Pro aims to solve that.
Learn:
What Zillow Pro actually is and how it works How My Agent Connection connects clients with you Why Zillow is moving to relationship protection How Zillow Preview fits into your complete listing strategy
Choo also talks about how Zillow builds its products, why speed trumps perfection, and how staying focused on the customer drives everything.
Understanding Zillow Pro is no longer a must if you want to stay competitive as real estate technology evolves.
Real Estate Insiders Unfiltered is currently available exclusively on Inman. Enjoy agent and team-focused content every Monday and leadership interviews every Wednesday. Listen on Apple or Spotify.
James Dwiggins is co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
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