Are “Coming Soon” listings putting the real estate industry at risk? In this episode of Real Estate Insiders Unfiltered, Art Carter (CEO of CRMLS) and Ed Zorn (Vice President and General Counsel) explain why “Coming Soon” listings, private listings, and MLS rules have become one of the most controversial and risky topics in real estate.
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They also explore the growing concern that current industry trends could trigger scrutiny from the Department of Justice and what that means for the future of agencies, intermediaries and partnerships. If you think this is just an industry debate, think again.
highlights
“Coming Soon” property listings may seem like a small strategic change, but they can have a big impact on the real estate industry as a whole. From “coming soon” listings to private listings, MLS rules, and seller selection, this conversation details what really goes on behind the scenes and why it’s more important than most agents realize.
The MLS system was built over decades to create a fair and transparent market, but confusion surrounding rules, data, and listing practices is currently rapidly growing.
And that confusion can have consequences.
This isn’t just a marketing strategy. It depends on cooperation, transparency, and whether the industry reverts to the same issues that led to past Justice Department actions.
In this episode you’ll learn:
What the upcoming listing actually is (and what it isn’t) Why seller selection is being debated across the industry The real reason MLS rules exist and why they matter Why segmentation can affect pricing, valuations, and trading How current trends could lead to a Department of Justice investigation and intervention
It also reveals an important reality. When listing data becomes fragmented and inconsistent, the entire system, from pricing to financing, begins to fail.
This is not just about lists. It depends on whether the real estate market remains transparent, cooperative and fair, or becomes fragmented and unreliable.
Learn more about CRMLS on LinkedIn, YouTube, Instagram, Facebook, and online at go.crmls.org.
Real Estate Insiders Unfiltered is currently available exclusively on Inman. Enjoy agent and team-focused content every Monday and leadership interviews every Wednesday. Listen on Apple or Spotify.
James Dwiggins is co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
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