If you sell five homes a year, you might be able to pay some bills, but that’s not a real estate business.
In this episode of Real Estate Insiders Unfiltered, broker-owner Lisa Chinatti of Chinatti Realty Group unpacks the mindset and systems that helped her go from selling a few homes a year to closing 82 deals as a solo agent and ultimately building a brokerage firm with over 100 agents.
Chinatti describes the simple but powerful discipline that fueled his growth. That means prospecting every day and refusing to leave the office until you have two appointments. That one initiative completely changed the trajectory of her business.
But this conversation goes far beyond prospects.
We also dive into leadership, building teams, running an in-house ISA department, and why it’s important to diagnose business problems before you fix them.
If you want practical strategies for building a sustainable real estate business, this episode is for you.
highlights
Chinatti shares the leadership lessons he learned while building a brokerage firm with over 100 agents, how he rebuilt parts of his business after a leadership failure, and why most agents fail because they don’t treat real estate like a true business.
Learn:
The mindset change that took Chinatti from 8 deals to 82 deals Why appointments are the most important metric in real estate How to deal with lead rejections Why selling a few homes a year isn’t real business How Chinatti Realty built a successful in-house ISA department Why it’s important to diagnose business problems before you fix them
If you’re serious about building a long-lasting real estate business, this episode is packed with practical insights.
Connect with Lisa on LinkedIn, Facebook, and Instagram.
Real Estate Insiders Unfiltered is currently available exclusively on Inman. Enjoy agent and team-focused content every Monday and leadership interviews every Wednesday. Listen on Apple or Spotify.
James Dwiggins is co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
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