The new product is called HeyLeo and shows how a phone-based tool can help agents generate new business.
Real Brokerage on Friday previewed a new AI assistant for agents and demonstrated a phone-based tool. Company executives say it can help real estate professionals generate new business and help buyer clients search for homes over text.
During an Instagram Live demonstration, Chief Technology Officer Pritesh Damani showed how agents can get a dedicated phone number that buyers can use to send text messages as if they were directly messaging the agent. Powered by the company’s Leo AI concierge, the new product, called HeyLeo, responds to inquiries, gathers details about what buyers are looking for, and alerts agents when a conversation needs attention.
This feature is currently in beta and allows agents to join the waitlist if their MLS is already integrated into the platform. Damani said the company continues to expand its MLS integration to enhance the buyer search experience and expects to cover all U.S. markets by June.
Throughout the livestream, which at one point had more than 350 concurrent viewers, Damani invited agent viewers to join the broadcast to ask questions and demonstrate product features. At one point, he shared a phone number that agents could text to test the concierge service, resulting in a flood of messages from viewers that briefly appeared to overwhelm the system.
Overloaded AI Concierge was meant to illustrate the point that agents often struggle to handle the high volume of inquiries from prospective buyers.
“A busy agent is constantly receiving text messages,” Damani said during the livestream. “Deep down, we know that only a small number of these messages will convert, but all of them can become buyers.”
Pritesh Damani and Jason Cassity speak during a livestream.
Real Chief Growth Officer Jason Cassity, who joined Damani during the livestream demo, said the technology could also help agents revive dormant contacts in their database and turn them into new opportunities.
“If we had 2,500 people in Lead Pond and we brought back 15 people, I probably wouldn’t have gotten 15 new buyers,” Cassity said.
When a consumer sends a message to an agent’s HeyLeo number, the AI assistant introduces itself as a real estate concierge and asks for details such as location, price range, and must-have features before showing properties that match the buyer’s preferences.
Text conversations with buyers are designed to feed directly into Real’s extensive AI-powered relationship management system, which can automatically update contact records and track conversations, reducing the need for agents to manually maintain traditional customer relationship management systems, Damani explained.
The development comes as brokerages and proptech startups increasingly experiment with AI assistants designed to handle lead generation, answer buyer questions, and automate follow-ups with leads.
Startups like HouseWhisper and HeyLibby, with support from industry veterans and investors including former Zillow CEO Spencer Rascoff, have launched similar tools aimed at helping agents capture and nurture leads. The foray into concierge tools reflects a belief among proptech investors that agent AI could be the next major frontier in real estate technology.
Real Brokerage is increasingly positioning artificial intelligence as a central part of its technology strategy, and the HeyLeo rollout represents one of the company’s most notable efforts to date to embed AI directly into communication between buyers and agents during the home search process. The initiative also builds on Real’s acquisition of startup Fly Homes last year, which the real estate broker said will help enhance its AI-driven home search experience.
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