From a Craigslist ad to a large company that produces 1,000 units a year, the Hogan Group’s journey has been anything but ordinary. In this episode of Real Estate Insiders Unfiltered, we interview Mike Hogan (Founder) and Alicia Pittman (Principal Broker and President) to reveal how they scaled their Virginia-based team to 80 agents across multiple markets without sacrificing culture, accountability, or profitability.
This is a blueprint for building something real, with systems that support people rather than replace them.
highlights
The number of annual transactions does not increase to nearly 1,000 by chance. We do it with structure, culture, and brutally clear expectations.
Hogan and Pittman say:
Why micro-teams are the secret to mentorship, retention, and scale The perfect organizational structure, lead source mix, and onboarding process to instantly weed out the wrong hires How to use AI and CRM to support relationships rather than replace them How AI and ISA can help you optimize your database (without replacing agents) An unconventional “reverse recruitment” pitch that builds long-term loyalty Why new agents need to hit clear milestones or move on What it really takes to keep top agents in a world of high turnover Why clarity is kindness when it comes to firing agents
We also discuss the Compass-Anywhere merger, how small teams can compete, and what AI means for the future of connectivity in a technology-saturated world. If you’re a team leader, broker, or solo agent looking to build something lasting, this is your roadmap.
Read more:
Connect with Mike Hogan on LinkedIn. Connect with Alicia Pittman on LinkedIn. Learn more about The Hogang Group on Facebook, Instagram or online at hogangrp.com.
Real Estate Insiders Unfiltered is currently available exclusively on Inman. Enjoy agent and team-focused content every Monday and leadership interviews every Wednesday. Listen on Apple or Spotify.
James Dwiggins is co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Follow the Real Estate Insiders Unfiltered podcast on Instagram, YouTube, Facebook, or TikTok and subscribe to our YouTube channel.
