What happens when a former Zillow executive returns to production and builds one of Northern California’s most successful teams from the ground up? eXp introduces Colby Culbertson, founder and CEO of Culbertson and Gray Group.
In this episode of Real Estate Insiders Unfiltered, join Culbertson to learn more about:
Why he grew the number of agents from 6 to 175 in 5 years Why he launches every recruitment drive to try to get people to quit One requirement his team must meet — or they quit A culture destroyer who quietly destroys teams Why ego is the real enemy of collaboration
This episode is like a blueprint and intuition check for leaders who want to scale what is actually meaningful.
highlights
Culbertson uncovers the real story behind the 875-unit, $545 million volume business. He shares why culture consumes produce for breakfast and why his team operates like a startup rather than a traditional brokerage firm.
Learn:
Why he reverse-recruits top agents (and what he tells them in the first five minutes) The onboarding challenges every agent must complete before joining his “bastard” rule, and how it applies to $50 million producers, too How a shared tech stack keeps 175 agents aligned Why some agents are terrible negotiators (and how to fix it) What Zillow got right and what it’s still missing
Culbertson has built a scalable, culture-driven business with a radical focus on systems, integrity, and the right people, not just more people.
Connect with Colby Culbertson on LinkedIn.
Real Estate Insiders Unfiltered is currently available exclusively on Inman. Enjoy agent and team-focused content every Monday and leadership interviews every Wednesday. Listen on Apple or Spotify.
James Dwiggins is co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
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