Katie Hill is not your typical real estate destroyer. She’s not trying to kill the MLS, start another property portal, or get rid of agents. In fact, she is trying to help them.
In this episode of Real Estate Insiders Unfiltered, Unlisted CEO Hill discusses a bold new platform that connects buyers and potential sellers before they go on the market.
Hill’s experience in direct mail, digital marketing, and startup advising puts him in a unique position to identify significant opportunities in the market. Those are homeowners who are still looking to sell.
Choosing private allows buyers to express interest in any home in the United States, not just homes for sale. Homeowners can see who is interested, update their home profile, and respond when ready. This is a gentler early conversation that captures the “gray area” between “just thinking” and “ready to sell”.
Unlisted isn’t trying to replace real estate agents. It will give them another entry point into the conversation with consumers before they are ready to list.
highlights
In this episode:
How pools, pandemics, and bold questions inspired a whole new real estate model Why real estate’s “gray areas” are so valuable (and overlooked) Why the future of home sales starts with waiting lists How to leverage direct mail in 2025 Why agents should be excited (but not intimidated) by this new lead source Why 3 groups of gray area sellers most agents are missing What Went Wrong with “Move” Why Real Estate Isn’t and Shouldn’t Be Amazon
Plus: The real story about startup life, how rejection is fuel, and why planning is often nothing more than tie-tying fear.
This is must-hear for forward-thinking agents, brokers, and innovators.
Connect with Katie Hill on LinkedIn. Learn more about Unlisted on LinkedIn, Facebook, Instagram, and online at unlistedhomes.com.
Real Estate Insiders Unfiltered is currently available exclusively on Inman. Enjoy agent and team-focused content every Monday and leadership interviews every Wednesday. Listen on Apple or Spotify.
James Dwiggins is co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
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