With the new role and appointment of Williams, Realty.com is formalizing its long-term strategy as the company continues to expand its unique technology, data infrastructure and industry relationships.
Industry veteran Villa Williams has been named seller-led platform Realty.com’s first chief growth officer, the company announced Monday in Inman.
With the new role and appointment of Williams, Realty.com is formalizing its long-term strategy as the company continues to expand its unique technology, data infrastructure and industry relationships.
As chief growth officer, Mr. Williams will oversee growth strategy. Platform expansion. Partnerships between teams, agents and companies. Development of training and implementation programs.
Lance Kastin | Real Estate.com
“Realty.com has reached a critical inflection point,” Lance Custen, founder and CEO of Realty.com, said in a statement. “After years of building the foundation of our technology, merchant ecosystem, and national exclusivity model, we are now focused on expanding with purpose.
“Vija brings a rare combination of operational discipline, industry credibility, and a deep understanding of how to grow without compromising value. She is exactly the leader we need for this next chapter.”
Williams has held several leadership roles in the industry throughout his career, including three years as president of Ben Kinney Brokerages, approximately one year as director of growth for the Upgrade Community at eXp Realty, and approximately three and a half years as industry director at Place.
During his tenure at Ben Kinney, Williams significantly increased the number of distributors and contributed to a 251% increase in sales volume over three years.
Villa Williams
While at Realty.com, Williams will continue to work with Place, owning and operating her Seattle-based team, Vija Real Estate. She also plans to continue her work as a coach with the John Cheprak organization.
“I’m excited to be a part of this moment of growth for Realty.com,” Williams said in a statement. “Cash offer leads for sellers represent the most meaningful change in lead generation our industry has seen since online buyer leads. Realty.com has built a platform that offers both scale and exclusivity, two things that rarely go together. Helping lead the company to its next stage of growth while maintaining that balance is a challenge I’m excited to take on.”
Email Lillian Dickerson
