You know you need to publish more content to stay in front of your audience and build brand awareness and trust. This may seem impossible since you are already busy providing top-notch service to your clients, but in reality, you can continue to serve your clients as well while building a pile of content that stays in front of your audience and builds brand awareness and trust.
You may be wondering, “Why write articles when I just need social media content?”
The answer is simple. This is the basis for building a pile of content that you can publish to social media, as well as publish the articles to your website.
But I want to be clear: AI was not used to write this article.
Aim for approximately 750 to 1,500 words and focus on one important topic with three to five key points that support that topic.また、なぜそれが重要なのかを説明する魅力的な冒頭と、すべてをまとめる終わりも必要です。
Create a long post
1 つ目は、トピックそのものと、それが読者にとって重要な理由を取り上げることです。 You can pull it out from the beginning of the article. This should be a post that is informative about the topic and how it impacts your audience, without delving into supporting points yet.
Then create a post for each major supporting point in your article, briefly repeating the topic and why it’s important, followed by your supporting points.これが投稿の大部分を占めます。これにより、さらに 3 ～ 5 件の投稿が得られるはずです。
Extract short-form tweets
When it comes to X, short-form content really shines, especially when you can leverage questions and debates.
The first thing to do is extract all the strong one-line statements from the article and use them as individual tweets.さらに、ツイートで共有できる引用グラフィックを作成することで、さらに一歩進めることができます。これらは他のプラットフォームでも共有できます。
次に、それぞれの合計文字数が 280 文字未満に収まるように、長いセクションをいくつか取り出します。 This allows viewers to see the entire tweet without having to click on the “See more” link.
Using this tactic, it’s relatively easy to generate a dozen pieces of short-form content.
Record long videos
Articles provide a framework for recording informative long-form videos about the topic, which can be uploaded to YouTube and other social media platforms.
Since most people have short attention spans these days, I try to keep my videos under 30 minutes. It’s usually very easy to create one video on a topic, but sometimes you can record several videos from one article.
動画を YouTube にアップロードする場合は、短くて魅力的なタイトル、適切にデザインされたサムネイル、しっかりとした説明、タグのリストなど、利用可能なフィールドをすべて入力することも重要です。 This will ensure that your video appears in your feed and search results.
Extract short clips
January is Social Media Month at Inman.最も重要なプラットフォーム、最新のアルゴリズムの変化、目立つための最も賢い戦略などを深く掘り下げて今年を始めましょう。さらに、誰もが欲しがるインマン・パワー・プレイヤー・アワードと、今年のニューヨーク・パワー・ブローカーズおよびMLSイノベーターのクラスを展開します。
Jeremy Knauf is the founder of Spartan Media, speaker, author, and Marine Corps veteran.
