The company hopes Landlord Pro will appeal to rental operators burdened with fragmented marketing, leasing and financial services products. Spread across various disconnected vendors makes costs difficult to manage and predict.
RentSpree has announced its first fintech feature, a banking solution that helps small landlords better manage their property finances. This move is expected to attract a wider range of investors.
Owners and operators of institutional rental properties are often bogged down by the financial demands of operating single-family rental portfolios, Class B and C apartment communities, student housing units, or other rental classes traded in the retail market. They often have multiple LLCs, trust accounts, and a range of banking vehicles that match the revenue model of each asset. This can become difficult to manage, especially if major banks change terms or account types, or in some cases stop offering products for rental properties.
RentSpree’s mission with Landlord Pro is to reduce the financial friction of owning many small rental properties. This includes rent collection, tax preparation and reporting, interest-bearing accounts, and transparent ACH payments and remittances.
Perhaps the bigger story of this product update is that RentSpree is a vertical solution for real estate investors. Tenant screening and applications have been a core value proposition supported by digital rental agreements for many years. We can also collect payments and deposits directly and now offer banking services with integrated real estate bookkeeping and interest-bearing accounts.
The company hopes Landlord Pro will appeal to rental operators burdened with fragmented marketing, leasing and financial services products. RentSpree co-founder and CEO Michael Lucarelli was a focus when guiding the development of the company’s newest product.
“This is more than just a banking function; it’s a truly integrated rental lifecycle,” Lucarelli said. “Mom and dad landlords no longer have to juggle complex systems. From the critical first step of finding qualified tenants to the final step of managing your money effortlessly, we make the entire process easier and more profitable.”
To deliver the services behind Landlord Pro, the company partnered with Unit, a New York City-based fintech company that provides secure consumer banking services.
RentSpree’s announcement was quite fortuitous, as the White House had recently mentioned the possibility of taking action against the ownership of single-family homes on Wall Street for long-term rental purposes. While reducing institutional ownership is expected to increase inventory, the fact remains that big capital owns only a small percentage of single-family homes. But it could also open up the rental market to more local owners, the kind of landlords RentSpree is targeting.
According to Redfin, home purchases by U.S. investors in the third quarter of 2025 increased by just 1% compared to the same period last year. In the quarter, investor purchases accounted for about 17% of all U.S. home sales, or about 52,000 units. Redfin added that the percentage of investors who ended up selling their homes at a loss was also the highest in two years.
