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Luxury Presence has secured $37 million in Series C funding, including $22 million in equity led by Bessemer Venture Partners and a $15 million debt facility from JP Morgan, to advance its AI-driven Presence CRM. Presence CRM combines disparate data and customer activity with AI-driven predictive models to enhance lead generation and customer relationship management, minimizing manual input by agents. Luxury Presence integrates AI across its platform to support more than 500 employees, including AI marketing agents that automate content creation, lead nurturing, ad analysis, and SEO. Experts Brendan Wallace and Heather Harmon say the latest funding signals renewed investor confidence in proptech, reflecting the industry’s shift toward value growth following recent market challenges.
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Luxury Presence’s Series C consists of a $22 million equity financing led by regular lead investor Bessemer Venture Partners. Other companies participating in this round include NextEquity, GSBackers, TPC, and Adam and Jade Mills. The round was completed with a $15 million debt facility with JPMorgan.
Luxury Presence starts in 2026 with a determination to change the way real estate agents manage customer relationships.
The company has raised funds to accelerate the development of Presence CRM. The product is called “the first AI relationship engine that transforms the agent realm into a proactive source of new business,” in a Jan. 8 press release.
Series C consists of a $22 million equity financing led by repeat lead investor Bessemer Venture Partners. Other companies participating in this round include NextEquity, GSBackers, TPC, and Adam and Jade Mills. The round was completed with a $15 million debt facility with JPMorgan.
Luxury Presence says its CRM will be unique in the space in how it integrates disparate data sources, customer activities and business insights, calling it a “system of actions” that relies little on manual input. The aim is to use AI, a technology that Luxury Presence is already familiar with, to create predictive behavioral models for buyers and sellers.
Tracking consumer activity and lifestyle data to predict entry and exit into the real estate economy is nothing new, but how the software applies and acts on that insight will determine its value to users.
“Rather than focusing on automating tasks, Luxury Presence’s AI platform delivers measurable performance benefits to agents by extending their reach, elevating their brand, and generating more visibility, leads, and customers across the relationship lifecycle,” the company said. “The system leverages approximately 700 million interactions per year and more than 15 billion data points collected across the platform.”
Luxury Presence is deeply embedding AI into its future growth, doing so alongside a commitment to human expertise, and recently surpassed 500 employees. Last summer, the company introduced four AI marketing agents. One for blog content creation, one for lead nurturing, and the other for advertising analysis and SEO monitoring.
“The best agents have years of business buried in their existing contacts and digital rolodex,” Luxury Presence founder and CEO Malte Kramer said in a press release. “Presence CRM brings these opportunities to the surface and shows every agent exactly what to do next. Traditional CRMs require feeds. This is the first system to provide feeds to agents.”
Cloze, Fello, BoldTrail, LoneWolf, and Lofty are some of the other CRM solutions that use AI to better control how agents and brokerages manage their business. Roomvu, Rechat, and RealScout are companies that deploy AI to automate creative content production, qualify leads, and search for homes, in addition to supporting other critical business systems.
Is this a return of proptech funds?
The funding bodes well for real estate technology founders and growth-minded executives, confirming some claims that the proptech winter is in the midst of a season of optimism. Fifth Wall’s Brendan Wallace said the past few years had been a “difficult period” in an Inman report on how rising interest rates affected not only home sales but also technology support.
“A lot of proptech companies have disappeared, a lot of proptech companies have pivoted,” Wallace told Inman. “The Cambrian period saw an explosion of money and proptech companies, then a meteor hit and an extinction event.”
Mr. Wallace cited the revitalization of Opendoor as an example of market slack. The company also announced a new flagship fund last year.
“For the first time in proptech, we are seeing far more enterprise value being created than being destroyed,” he added. “It’s not something that happened in 2023 or 2024, but we’re going to see it 100 percent in 2025.”
Heather Harmon, a proptech expert who previously sold her company Reddoor to Opendoor, told Inman that real change is coming in the space.
“The real innovation will come from unifying the consumer experience, which removes at least 50% of the steps in the experience itself and delivers it in a data-driven way,” Harmon said.
Luxury Presence was founded in 2016 by Kramer who saw the potential for high-end website development and marketing solutions in the luxury category, with a focus on top producers and top-tier consulting brands. Through multiple rounds of funding and market dynamics, Mr. Kramer guided the company to a SaaS model with lead generation, nurturing, and other tools that could work with the engaging consumer website already in place.
The company is a 2025 winner of Inman’s 2025 Best of Proptech Award.
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