Why Small and Medium Enterprises are featured in your learning content?
Teaching design thrives on expertise, but in many cases the experts themselves are invisible. What happens when the components lack the influence of content have the human face or voice behind the facts? Subject experts (small and medium-sized businesses) are invaluable partners in the world of learning design. These content enthusiasts provide the knowledge they need to develop learning experiences that guarantee accuracy, relevance and real-world applications.
However, SMEs themselves usually disappear into anonymity as invaluable repertoire of knowledge, skills and expertise take the central stage. But what if instead of separating people from information, they brought the front and center of small businesses in a way that is attractive and meaningful to learners?
Small businesses can always struggle to distill the breadth of information into nuggets that they can digest and need to know, rather than natural content creators. That’s where educational designers and other content creators intervene. So, how can you make small businesses successful and prepare them for the spotlight? It all starts with a solid foundation.
The impact of the existence of small and medium-sized businesses
Pulling a small business into the spotlight from behind its curtains isn’t just a diversity to the curriculum. Below are some of the fascinating benefits to referring to small businesses beyond regular content reviews.
1. Reliability and trust
Learners are more likely to trust real experts in their field than AI voices and actors. Seeing and listening to experts makes content more accessible and authoritative. The Common Ground Alliance has created a series of videos for excavators featuring industry managers and supervisors. Speaking directly to the audience, they shared office safety tips and talked about their experience with job sites’ dangers and how those dangerous situations could be avoided.
2. Real World Examples
Small businesses can provide direct insights and case studies that make learning more practical, authentic and practical. Instead of abstract concepts, learners listen to real scenarios, mistakes to avoid, best practices.
3. Engagement and connection
Human faces and voices increase warmth and connection. The video featuring small businesses feels less scripted and conversational. This helps learners feel connected to industry experts. This learning method can also increase knowledge retention as people remember stories rather than facts.
4. Skill demonstration
For hands-on training (e.g., best practices at excavation sites, engineering techniques, or software demonstrations), small businesses can visually show learners how to properly perform their tasks.
Laying the foundation for success
Before placing your small business in front of the camera, start by having early conversations to build a strong foundation. Get to the root of the problem by abandoning learning and development jargon and asking questions that help you better understand program goals, audiences and learning goals.
What problems are you trying to solve? Do you want more people in your industry to know? What are the most common mistakes you see? What do successful results look like?
These questions will inspire small businesses’ passions and help them focus on what’s really important. When chatting, we encourage students to share personal stories, provide specific scenarios and real-life examples, highlight challenges they may face, and suggest actions they wish to take.
Once these insights have been collected, it’s time to shape the captured content into a form that resonates with the audience. Whether it’s a script, an outline, or an interview question. Share with small businesses for approval before moving into the video or audio production phase.
Creative ways to showcase small businesses
Featuring small businesses with content you create is a great way to increase learners’ engagement and reliability. There are several ways you can proceed with this to maximize your time with them:
Record conversations with them, extract clips and share them with learners. This can affect either audio or video clips. Plans to capture more structured interviews with pre-approved questions. This could be a conversation with a moderator or an instruction session. Make direct quotes work alongside their photos in learning. The Common Ground Alliance recently adopted this strategy by having some small businesses engaged in interviews, extracting the best sound bites, showing SME photos on screen and introducing text of quotes while the audio is playing. You will be able to perform screen recordings while walking through processes and tools. Take them as they show the techniques of action.
Of course, it’s not just about setting up a camera, featuring small businesses. It also helps you feel ready and confident on the screen.
Helping small businesses shine
Small businesses may be experts in their field, but not in front of the camera. Here are some ways to make you feel more comfortable and confident about being a star of the show, and how to help you shine with learning content:
Share your content in advance. This can include storyboards, scripts, or questions. Prepare them for success. Give insight into the process and make sure you don’t get overwhelmed when it’s time to hit a record. If technology is involved, we recommend running a trial. Coach before the interview. It offers tips on what to wear, where to look, posture, speaking concisely and avoiding technical terms. Use conversational format. If your small business is new to scripted monologues, try an interview or Q&A to give it a more natural feel. Cut it short, please. Divide content into bite-sized segments. This would be better for busy, tense, and ultimately learners involved. I propose an alternative. If your small business doesn’t want to appear in the video, or isn’t shining as you’d expect, try using narration with a supported visual.
With proper preparation, small business expertise comes to life in a way that resonates with learners.
And…action!
The next time you work with a small business, don’t just pull out information, but think about it. They empower your learning face and voice. Take your first step today by scheduling meetings with small businesses and brainstorming ways to help you shine on camera. As small businesses step into the spotlight, learners will benefit from more human, reliable, and impactful content.
Ready to get started? Call small businesses and check out other ways you can leverage videos in your learning curriculum.
See how D’Vinci introduces small businesses in their work for the Common Ground Alliance.
D’Vinci Interactive
D’Vinci Interactive revolutionizes learning experiences and educational websites, achieving exceptional results for K-12 and adult learners.
It was originally published at www.dvinci.com.
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