Eric Karlson of Inman Connect New York wants everyone to know that the real estate franchiser is “open.”
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Until the Re/Max CEO Eric Karlson became a real estate franchiser in November 2023, he resigned from the DISH Network CEO and was an empty nest that was preparing to travel with his wife.
After that, RE/MAX called, “This is a very interesting opportunity,” Karlson told the attendees from the main stage of Inman Connect New York on Thursday.
Karlson joined the RE/MAX in the real estate industry during the difficult period. The industry was confused in the antitrust lawsuit, and RE/MAX had declined for five consecutive quarters.
Carlson also stated that it is aware that more than 100,000 “trusted, professional, highly productive” agents have an “excellent outstanding brand” in an unfamiliar industry.
“First of all, if you look at the industry, you can see that there are a lot of opportunities,” said Carlson.
“In the industry, consumers are more priority, but this is one of the things I didn’t understand well,” he added. “We need to understand what buyers and sellers want.”
Asked Karson, who was asked about the challenges associated with his role as a Re/Max CEO, he certainly knew that RE/MAX was a “51 -year -old brand” and “the company is continuing”. I pointed out that I want you to have it.
“I don’t think RE/MAX is worthwhile,” said Carlson.
He added, “We are about to return to the growth track.” “We are going to be an innovative brand. We have been an innovative brand. The current brokerage is really hard. We are obliged to recover profitability to broker owners. be.”
Carlson also praised the opportunity to be found in the franchise business.
“I think franchise will be on track,” he said. “We want to be a member. It’s not just CHICK-FIL-A or other businesses.
“I didn’t come here to lose,” he added. “I came here to win. I came here to enjoy it very much.”
When asked what they are looking for from the franchise member, they are not necessarily looking for an “excellent agent,” but rather a broker with passion to help people and a passion as an entrepreneur. He replied that he was looking for human resources. above.
“I need human resources who want to raise the standard,” he said.
Please email Andrea V. Blancvilla.
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