In addition to being its first full year under new CEO Eric Elfman, MoxiWorks has secured significant funding to support its plans for next year.
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MoxiWorks expects 2025 to be a breakout year for its suite of sales and marketing software products.
Inman said in a statement on January 17 that in addition to marking the first full year under new CEO Eric Elfman, the company had secured significant funding to support its plans for next year. did.
Funding came from MoxiWorks’ existing ownership group, including Vector Capital, and brokerages Howard Hanna Real Estate Services and Windermere Real Estate, according to the release.
The company said it serves more than 800 brokerages and a total of 400,000 agents. This funding should help the company achieve its goal of increasing these numbers.
Elfman, who replaced CEO York Bauer last June, said in a release that uncertainty in the real estate market masks many opportunities for change.
“Today, MoxiWorks is building new capabilities from the ground up that will bring our proven legacy platform into the future,” he said. “We are disrupting the company through investments in product and leadership to become a better partner for our customers.”
The company aims to use the funding to further integrate artificial intelligence-driven automation for itself and its customers. Other fundamentals we are looking to secure in 2025 include agent team capabilities, propensity scoring, and a more mobile-driven product experience.
“This includes an intuitive user interface that relies on AI and automation to streamline workflows and provide valuable insights that help agents work faster, smarter, and ultimately win more business. “This includes the development of enhanced and modern features tailored to the way agents work,” the release states.
The company rolled out updates in September to address changing requirements for buyer representation, including nearly 40 new email templates and content automation around home buying and agency value.
MoxiPresent has also updated its buyer-centric presentation templates to help agents strengthen their representation. The sales and marketing presentation system received high marks in a recent Inman software review.
“When I joined MoxiWorks six months ago, it was clear that the residential real estate industry was undergoing significant change,” Elfman said. “And I had an opportunity to look within myself and say, ‘What should I change to drive customer success?'”
Part of that success plan includes people like MoxiWorks’ new chief revenue officer, Craig Raeburn Jr., who the company says will lead global sales.
“I had the pleasure of seeing his leadership first-hand at SimpleLegal and then took on an even larger role leading sales across our middle market business units,” Elfman said. “We look forward to working with him to ensure our customers receive the support and innovative technology solutions that move their businesses forward.”
Mr. Elfman joins MoxiWorks from Onit, which acquired SimpleLegal in 2019.
Email Craig Lowe
