Learn how a New York City team leader got his start in real estate and what he learned from his clients’ biggest mistakes.
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Doron Zwickel, a New York City real estate team leader with expertise in new development, resale, and luxury rentals, is known for forming strategic partnerships with residential developers and was involved in projects from the early concept stage. You can.
Mr. Zwickel is known for his expertise in evaluating the marketability of new home design, pricing and floor plans, which allows him and his team to review new developments from planning and branding to sales and closing. We were able to sell out many of the city’s most notable new construction properties. project.
Find out how this New York City team leader got his start and what he learned from his biggest mistakes.
Name: Doron Zwickel
Job Title: Licensed Associate Real Estate Broker
Experience: Licensing agency since 1998, new development since 2003
Location: New York City
Team name: Doron Zwickel Team
Team size: 6 licensed agents including myself.
Revenue: More than $80 million in 2023
Ranking:
#27 in New York City, #46 in New York State, according to Real Trends (2023) #33 in Manhattan, #69 in New York State, according to Real Trends (2022)
How did you get started in the real estate industry?
When I first moved here, I couldn’t help but be in awe of the impressive architecture as I walked the streets of New York. From the charming brownstones to the sky-high glass towers, I quickly developed a passion for real estate here and knew I had to be involved in acquiring it.
How did you choose a securities company?
Although I have been licensed since the late 90’s, CORE is just my third home. My first broker was a very specific independent shop that specialized in brownstones on the Upper West Side. The second one was the largest company in the country.
When I came to CORE 14 years ago, I knew its boutique atmosphere was perfect for me. Although it offered me the same wide range of opportunities as a much larger company, the company still paid close attention to me and provided me with the support that only a small, agile company can provide. Ta.
What do you wish more people knew about working in real estate?
Someone once told me that being a real estate agent can be the easiest and lowest paying job or the most difficult and highest paying job. This couldn’t be more true. After all, you eat what you kill. It’s up to you to make it happen.
What are your biggest predictions for 2025?
I believe there is a lot of pent-up demand right now, but many potential buyers are simply looking for a signal that this market is heading in the right direction. Buyers who are decisive and act early will be rewarded.
New development projects like The Harper, where my team and I lead sales, are showing signs of a trend. We are also working on a new luxury condominium project in the Village, but construction will not begin in January. From the looks of the construction site and the teams involved, it’s clear that the final product is going to be really great, so we’re already getting calls from colleagues. special. Certain segments of the market are looking for just that.
Tell me about an epic failure you’ve had since becoming a team leader.
I once had a client move into a $10,000/month rental property that I worked on. He wasn’t interested in an apartment, but we had great conversation and chemistry. I was very busy at the time, so I didn’t take him too seriously, even though I knew he had the resources.
I completely dropped the ball because he ended up buying a $30 million penthouse, and I could have easily represented him. Now I’m never too busy for anyone.
Email Christy Murdock
