The company is realigning its product line to differentiate between tools that can assist with listing research and large-scale efforts that rely on Land ID’s mapping technology.
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Real estate marketing services company Land id is changing its product offering to better define how agents and brokers can leverage its mapping technology and real estate data, Inman said. I learned exclusively.
The company is launching the new Land ID and Land ID Pro categories under the new Land ID and Land ID Pro categories to differentiate between tools that can help real estate professionals investigate individual properties and large-scale marketing efforts that require Land ID mapping technology. The company has reorganized its product line, executives said. .
“We want to eliminate confusion by ensuring our brand name communicates what we do: providing real estate professionals with accurate real estate-centric data,” Edwin Tofsley, chief design officer at Land id, said in a statement. I wanted to eliminate it.” “Naming our products Land id and Land id Pro not only clarifies our product portfolio but also affirms our commitment to serving the broad needs of the real estate industry.”
Land ID is a map-based solution for a variety of real estate information, including locating water sources and parcel boundaries, improving farm and ranch management, and digitizing timber operations.
The basic Land ID account provides users with nationwide land insights and research tools, while Land ID Pro includes everything Land ID has to offer, plus the ability to create and share three real estate maps. ,” the company said. Pro accounts have an “unlimited” option, which includes “unlimited map creation and sharing.”
The product uses layering tools, iconography, terrain shading, and other visual assets to help users make better decisions for their clients. For investors, appraisers, commercial land users, builders, and out-of-town buyers, as well as listing agents and marketers looking to enhance their website content, digital CMAs, and other presentation tools. Ideal.
Inman reviewed Map ID earlier this year and likened it to TopHap, which is now affiliated with Realtor.com, which is part of Move.com. Land id works with a wide variety of land service companies, agricultural brokers, agricultural businesses, and nonprofit organizations, including USAgriculture, AG Exchange, the U.S. Army Corps of Engineers, Ridgewood Timber Company, and a variety of national real estate brokerages.
“Agents who want to offer more value than their competitors, or who want to collaborate with home builders, can benefit from this application, which provides extensive data visualization quickly.” ” provides a low learning curve and a host of useful marketing presentation features,” the review states.
Land information is an often overlooked asset in home buying and property marketing, especially when purchasing near undeveloped properties, in rural markets, or in rapidly growing locations. Environmental risks, basement concerns, and lot boundaries and zoning are all powerful factors in determining home value, yet homebuyers and real estate agents don’t fully consider them when making purchasing decisions.
Curtis Williams, land investment specialist at National Land Realty, discussed land sales strategies in the 2022 Inman Report, with particular reference to how emerging technologies can support real estate agents’ efforts. .
“Listing large tracts of land is more complex than simply listing a home. Create listings that incorporate dynamic data that helps agents and buyers combine information to find the right property.” It is truly heavenly to do,” Williams wrote. “For example, allowing users to take listings and overlay them with flood data, tidal data, weather trends, soil and crop data means agents can extend the tool to buyers. .”
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