There will be a presentation of the Influencer Economy Survey on April 17th at 10am. This is unfiltered market data produced by Primetag, an analytics and ROI measurement platform for influencer marketing, in collaboration with IAB Spain.
This study covers the evolution of influence marketing activities in Spain in 2023 and provides conclusions and insights after analyzing sectors, creators, platforms, formats, and various performance indicators and market benchmarks.
The event will be held in the Auditorium of Castellana 81 Congregation Hall and will be streamed.
After knowing the main conclusions of a thorough analysis of real data across the Spanish influence marketing sector, a roundtable with experts from this industry will be held.
At the end, coffee will be served to attendees and there will be an opportunity for networking.
They published the following research results:
Belén Acebes: Operations Director – IAB Spain
Manuel Albuquerque: CEO and Founder – Primetag
Carlos Ramalho: COO and late founder – Primetag
Round table:
Sara Vicioso: Head of Influencer Marketing and Creator Projects – GroupM / Chair of the Influencer Committee – IAB Spain
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Jaime Pérez – Seoane: Managing Partner – GO Group
Manuel Albuquerque: Primetag – CEO and Founder.
Telmo Trainado – Content Creator
