This was a record edition of the Eventplus Awards and as a result, some gems didn’t make it to the final stage. We love events so we couldn’t pass up the opportunity to give a shout out to the amazing events nominated this year. Today we’re talking about Mastercard Innovation Forum 2023, Mastercard’s annual flagship event focused on innovation and technology, presented by Nanook Agency. The 13 speakers, supported by a 180-degree scenography with immersive screens, brought attendees closer to the trends changing the future of payments and the industry.
The set was designed and constructed in record time. In just 36 hours, Nanook was able to transform a 2,886 square meter open-plan space into a multi-room conference room. The scenography begins with an immersive tunnel that leads attendees to the main stage, surrounded by a 180-degree scenography consisting of LED screens that encircle the room, serving as support for the presentation as well as providing projected decorations. It also worked as a part. We used the corporate colors to create a futuristic feel.
A space packed with activations to test what you’ve learned. The learnings were translated into first-hand experience in ad hoc activations. The demo area allowed attendees to experience first-hand the technologies introduced during the presentations, addressing new security and payment systems for the present and future of banking.
“A Thousand Ways Lead On” puts an end to the party of pure throwbacks. After a proper cocktail to maximize networking, the only thing missing was the icing on the cake. It was a surprise concert by the legendary Spanish group Los Secretos, who ended the night with songs that graced the Madrid scene.
The sustainable aspects of the competition were highlighted as it was a carbon-neutral event with an Eventsost sustainability certificate. The certificates used were recycled, the catering was made up of kilometer 0 products and second-hand materials were used throughout the assembly.
But does the data support them? The event was broadcast on 20 leading media outlets (currently 21). A live tweet system developed in parallel with the presentation allowed an audience of 20 million people to comment in real time on everything that happened. Additionally, the conference had over 450 participants and a record ROI of €290,000.
