On October 22nd, the Palazzo Libertad in Buenos Aires will be the venue for the Silver Economy Forum LATIN SUM 2024, an event reflecting on the challenges and opportunities presented by the silver economy. Our motto is “Map for a new life.” we grow Opportunities too” analyzes aspects related to the silver generation, people over 50 who already make up a significant part of the population and global consumption. This edition will feature over 40 speakers including CEOs, doctors, economists and experts from various fields.
This conference will focus on how the Silver Generation is transforming consumer habits and redefining the paradigm of well-being. In fact, according to data provided by economist Guillermo Oliveto, this generation currently accounts for 40% of global consumption, and by 2050 that number is expected to rise to 50%. In Argentina, this group represents 35.5% of the population and has consolidated its position as a major actor in the regional economy. The event comes at a time when global birth rates are decreasing by 40%, while average life expectancy is increasing by four months per year.
A place for dialogue and public-private collaboration
Silver Economy Forum Latam positions itself as a regional platform that fosters collaboration between the public and private sectors to enhance opportunities in the silver economy. Chaired by EAF Abogados CEO Andrea Falcone and communications and media expert Liliana Parodi, the forum regularly ranges from annual summits to smaller conferences focused on specific thematic areas. We are holding an event. Held annually in different cities in Latin America, the summit brings together leaders from different sectors and aims to generate constructive debate about the challenges of population aging and the need to adapt public policies and business strategies. I am.
According to the organizers, the silver generation is a demographic sector that not only remains active and productive, but also revolutionizes the market and drives changes in areas such as health, adaptive technology, financial planning and education. It is said that they are promoting it. Moreover, this population growth is creating new opportunities for product and service innovation, especially in sectors such as tourism, housing and healthcare, where the demand for solutions adapted to the elderly is constantly increasing.
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Meanwhile, SEF’s omnichannel communication platform plays a key role in ensuring transparency and access to knowledge. Through these platforms, the latest developments and results of discussions taking place at the event will be shared, allowing both the general public and industry professionals to access the most relevant information. This comprehensive approach fosters integrated policy development and fosters intergenerational exchange, which is key to meeting future demographic challenges.
Among the notable participants are Buenos Aires government minister Jorge Macri, who is in charge of opening the event, as well as geneticist Jorge Dotto, science journalist Claudio Ginn, economist Guillermo Oliveto, and financial analyst Claudio Zuchowiczki, journalist Silvia Fernández Barrio. Artists and media luminaries, including former soccer player Sergio Goicochea, plastic artist Milo Lockett and comedian Robert Moldavsky, will also be in attendance and take part in the closing panel.
All panels of Silver Economy Forum Latin America 2024
Below are details of the panel discussion to be held at Palazzo Libertad during the day on October 22nd. Discussions will cover everything from longevity and happiness to new consumption paradigms and the opportunities presented by the silver economy.
Wellbeing 5.0: From prevention to prediction
Time: 9:30am to 10:15am
Description: Discuss the importance of prediction in health advances and the well-being of the silver generation, highlighting longevity as one of the most important achievements of the 21st century.
Moderator: Claudio Ginn (physician, science journalist)
Participants:
Silvina Seigel (Kimberly-Clark LATAM Communications Director) Jorge Dotto (Genetic Doctor) Andrea Barbiero (Digital Health and Social Innovation) Sergio Goicochea (Soccer Player, Sports Journalist) Jose Ricardo Jauregui (President of the International Gerontology Association)
The future of work and continuous learning in the age of AI
Time: 10:15am to 11am
Description: As automation increases, innovation and inclusion are key when managing talent and age.
Moderator: Samanta De Filippi (Managing Director, LoLi Pharma International)
Participants:
Diego Solveira (CPO Huara) Ximena Abogavir (Travesía100 CEO) Mercedes Miguel (GCBA Minister of Education) Fabiana Gadot (Korn Ferry Argentina CEO) Miriam Álvarez Iture (CPO Movistar Argentina)
Age diversity destroys institutions: The challenge of intergenerational coexistence
Time: 11:00 a.m. to 11:45 a.m.
Explanation: Intergenerational coexistence is the key to social and economic development. This panel will discuss how to integrate different age groups in a harmonious environment.
Moderator: Mercedes Jones (UDESA Social Innovation Center Project Director)
Participants:
Maria Noel Baeza (Latin America Regional Director, UN Women) Ashton Applewhite (author, activist) Matias Faribene (Human Resources Manager, Edenor) Laura Briano (Managing Director, Latin America HR Lead, Accenture) Cristina Lorenzo (Oracle)・Argentina, Managing Director)
Generation Silver Report | 50+
Time: 11:45am to 12:15pm
Description: Presentation of a report conducted by SEF and Almatrends on the consumption habits and attitudes of the silver generation.
Speaker: Guillermo Oliveto (W & Almatrends CEO)
Longevity, Smart Finances: Lifelong Financial Education and Planning
Time: 2pm to 2:45pm
Description: This panel focuses on financial planning for longevity and the opportunities the silver economy presents for financial education.
Moderator: Andrea Falcone (Retirement Expert, SEF Co-Chair)
Participants:
Jose F. Echegoen (Global Specialist, IFC – World Bank) Lara López Calvo (Economist, Journalist) Marcelo Scaglione (Founder of NuevasIdeas and Argentina OECD Leader) Juan Manuel Veron (Director of Investment Asset Management) Jackie Mobre (Managing Director, Pensions and Pensions) Benefit Standards)
Expanding the Blue Zones: A friendly community powers the secret to longevity
Time: 2:45pm to 3:30pm
Description: The discussion revolves around how a friendly community can be key in promoting a longer, healthier life.
Moderator: Silvia Fernández Barrios (journalist)
Participants:
Conrado Estol (Physician, BREYNA Founder and Director) Gustavo Aguilera (People & Culture Talent Solutions Director, Manpower) Ines Reineke (Conectar Director at RIL) Natalia Scaliter (Google Cloud Managing Director) Beatriz Argimón (Vice President of Uruguay)
Third World Economies Revolutionize Consumption: The Silver Economy Conquers the Market
Time: 3:30pm to 4:15pm
Description: Discuss new consumer opportunities in the silver economy.
Moderator: Monica Gutierrez (Journalist)
Participants:
Tadeo Bello (Technology Manager, General Welfare Friendly City GCBA) María Laura Amorós (Marketing Manager, Despegar.com) Ariel Hajmi (CEO, Kantar IBOPE Media) Leonel Piraino (Commercial Policy Manager, Banco Provincia) Magdalena Pesce (Argentine Wine CEO) Nadine Pavlovsky (Marketing Lead, SEF)
Towards a positive story about age: new perspectives, new words
Time: 4:15pm to 5:00pm
Description: A look at how to create a positive vision of age in media and society.
Moderator: Liliana Parodi (Communications and Media Specialist, SEF Co-Chair)
Participants:
Claudio Zuchowiczki (BYMA Director) Giulietta Troncoso (Global Bi-Universe Executive Director) Gaston Deprat (Screenwriter, Film Director) Charlie Lopez (Writer, Historian) Carlos Mazarin (Communication and PR Specialist) Roberto・Moldavsky (actor, comedian)
Great closing by Milo Lockett
Time: 5pm
Description: Plastic artist Milo Lockett creates a live mural measuring 5 meters long and 2 meters high, inviting attendees to witness an immersive and dynamic work.
