ChatGPT is great for simple tasks like creating property descriptions and marketing materials. Modern AI inference models can take on complex tasks that once required human assistants.
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Real estate agents and brokers are implementing AI, and while AI is now “nearly ubiquitous” at major brokerages, many of the companies implementing AI are primarily used to write property descriptions, We use AI for relatively simple tasks, such as creating large volumes of marketing materials.
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This technology is rapidly evolving, and modern AI inference models can take on complex tasks that once required a human assistant, or team of assistants.
OpenAI and Sidekick executives spoke Wednesday at Inman Connect New York about how to sift through data from multiple listing services to find listings and create market reports, analyze contracts and spreadsheets, and identify listings from photos. He said AI is now doing the job, such as writing explanations.
michael martin
“What’s possible is really up to you,” said Michael Martin, co-founder and co-CEO of Sidekick. “With these tools, there are no ceilings or walls, right? You are limited only by the number of questions you want to ask and how deep you want to dig.”
Sidekick is an AI assistant built on multiple application programming interfaces (APIs) and models to support real estate agents and boasts integrations with some of the largest MLSs in the country.
This includes BeachesMLS and The MLS in the Los Angeles metropolitan area, which is currently offering Sidekick for free to help customers affected by the wildfires.
“Agents who traditionally focused on the sales market are now becoming experts in the Los Angeles rental market,” Martin said. Use a simple prompt like “Show me your 10 latest SFHs.” [single family home] Lease available in LA for $5,000 to $10,000 per month,” Sidekick generates an answer with listings from the MLS.
As an “agent” AI assistant, Sidekick will receive more complex instructions and spit out artifacts, Martin said.
An LA agent assisting a fire-evacuated client could ask, “Please do a rent-to-purchase analysis assuming 10 years of interest only.” [loan] Send it to me in a spreadsheet at a 4.5 percent interest rate,” Martin said. “And the entire analysis in a CSV file is delivered to me in seconds.”
Sidekick’s email and calendar integration makes it easy to send reports and other information to clients, schedule meetings, and more.
“It’s not just about capturing data,” Martin says. “In reality, data is just a byproduct of the power of this kind of model. It’s about having a goal and knowing how to break that goal down into the right questions.”
ashton summers
Ashton Summers, account director for OpenAI’s Enterprise Go-To-Market team, said, “New inference models like OpenAI o1 will outperform generative AI tools like ChatGPT built on large-scale language models. That’s what stands out.”
While large-scale language models are good at sifting through and summarizing mountains of data, OpenAI believes that inference models are sophisticated tools for following chains of thought to analyze and tackle complex problems. They advertise that they are great at implementing strategies.
Summers said that when you ask an inference model to improve conversion rates on a real estate website, you end up going “down a lot of rabbit holes” to find solutions to test and evaluate.
“Inference models can actually think through problems step-by-step. They’re also very good at understanding when to take action when given a task,” Summers said. spoke. “So you can incorporate this into things like email, spreadsheets, calendars, and so on, and you can actually respond to fairly complex requests.”
While many agents use ChatGPT to create marketing materials, a recent Inman Intel study found that a smaller group of “AI power users” are using ChatGPT for more complex tasks such as contract creation, automation, and more. It has been found that productivity has increased “significantly” through the use of technology. Direct communication with clients and analysis of market data.
“The speed at which all of this is happening is really amazing,” Summers said of the evolution of AI models. “I think one of the key lessons is that it’s really important to stick with tools once they come out, and I push myself to do that every day.”
OpenAI has announced a new model called Sora that can generate videos from still images and text input. Drag a listing photo of a customer’s home basketball court into Sora and ask it to create a video of someone dribbling a basketball, and the still image will come to life.
“Imagine you’re an agent and you want your listings to be interactive rather than just static images,” Summers says. “You no longer need to hire an entire video team to provide a great experience for your customers.”
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