Whether you’re refining your business model, mastering new technology, or finding a strategy to take advantage of the next market boom, Inman Connect New York prepares you to take a bold step. The next chapter is about to begin. Please join us. Join us and thousands of other real estate leaders from January 22-24, 2025.
Each week on The Download, Inman’s Christy Murdoch takes a deep dive into the week’s most-read articles to give you what you need to face Monday head-on. This week: What happens to Compass’ big acquisition of @properties |Will Christie’s International Real Estate change the real estate landscape and the way we do business?
Last week, news broke that Compass would acquire Christie’s International Real Estate and @Properties in a deal worth $444 million. If passed, the No. 1 and No. 8 securities companies in terms of sales will be merged.
Brokered acquisitions bring about changes in operations, branding, and compensation transactions. The emergence of advanced tools and resources also requires time, effort, training, and onboarding. Corporate culture and policies may change, creating opportunities for growth and challenges in adapting to new norms.
For agencies outside of these companies, mergers mean more competitors and more competition. That means we need to strengthen our value proposition. This is also a recruiting opportunity and a chance to bring disgruntled agents into your team and professional network in new ways.
Finally, this is a great opportunity for other brands to position themselves and differentiate their service offerings as a nimble alternative to industry giants.
Whether you’re participating in the merger of these two giant companies or sitting on the sidelines wondering what it means for your business, Compass founder and CEO Robert Reffkin will be on stage at Inman Connect New. When you go up to the top, you want to be front and center. York will be held from January 22-24, 2025.
“This partnership will enable Christie’s International Real Estate affiliates to empower powerful independent brokerages and broker-owner entrepreneurs around the world,” Levkin said in a statement Monday. said. “Our companies share the same passion for empowering entrepreneurial agents.Together, we provide unparalleled resources and support so everyone can succeed and excel. We will be able to provide a better customer experience.”
@properties Christie’s International Real Estate co-CEOs Thad Wong and Mike Golden will remain in their roles and will be responsible for running existing brands, Compass officials said.
“Compass shares our commitment to strengthening the real estate industry through technology, marketing and service excellence and embracing local independent brokers through our Christie’s International Real Estate and @Property brands,” said Wong. Ta.
“This is a highly complementary union that honors our unique brand and allows our agents to deliver an even better experience for the clients they serve,” Golden added in a statement. .
Are you ready to decide how to pivot in response to the new mega-brokerage on the block? Inman contributors have plenty of ideas to help you draft your game plan .
