INMAN ON TOUR: Raise the volume of real estate in Nashville! It connects to the pioneers of the industry and the top speakers, gain powerful insights, state -of -the -art strategies, and valuable connections. Enhance your business and achieve your bold goal -all with music city magic. Please register now.
Every week, Jessi Health, a digital marketing person, is divided into important reasons for what is crowded with social media and for real estate specialists. From virus trends to changing platforms, she breaks down all of it and knows what is worth your time and not.
If you feel that social media and AI are changing faster than the housing market in a bid war, you are not alone. Every week, there are new algorithm updates, platform shifts, or technological innovations that shake the way real estate agents connect with the client.
Please participate in the Inman Intel Index survey in January
Keeping UP can be overwhelmingly from AI destroyers like Deepseek to the latest ranking factors on Instagram and the rise of distributed social platforms like Bluesky, but that is the case. there is no.
Good news? These changes will bring new opportunities. Even if you improve social media strategies, improve engagement with short films, or rationalize workflows using AI tools, the adaptable real estate agents are ahead of competition.
Deepseek: ai disruptor
DeepSeek is making headlines, and many people are trying to understand why. Openai’s Chatgpt’s direct competitors, this new AI model, quickly attracted attention with the speed of processing, cost reduction, energy consumption, and a combination of AI companies to catch up.
For real estate specialists, intensifying competition in AI means more advanced tools at a better price, and can rationalize everything from marketing to client communication. However, there is a catch: DeepSeek is based in China and raises major concerns about data privacy and security.
A scrutiny of foreign -owned high -tech platforms can bring more risks than Tiktok for US users. Before adopting it for the workflow, it is worth seeing a potential trade -off.
Instagram reveals important elements in the ranking of reels and stories
Instagram’s latest algorithm updates provide new insights to real estate specialists who are trying to maximize reach. Reels are currently ranked mainly by clock time, likes, and transmissions. Adam Mosseri, the head of Instagram, explained that the account user has a more weight of the content he has already followed and to send more important things for discovery.
In a recent video series, Mosseri has overvised why content is the recommended qualification. This is important for reaching a new viewer. To improve visibility, you need to post.
Avoid watermarks like tiktok. In particular, in the case of photos and carousels, check that the account is good for photos or curuses for less than 3 minutes (check the “account status” in the settings).
Instagram gives priority to engagement signals such as stories tap, likes, and direct reply. An agent trying to improve the Instagram strategy needs to focus on creating interactive and high -quality content that promotes the interaction of viewers.
Tactoku University
A new trend has already appeared as Tiktok has returned from temporarily darkening. The University of Hillmantok is a trend of virus Tactoku, which began in January 2025, and became an online learning hub for experts to share free educational content.
This digital “university” led by Dr. Leah Barlow’s African American Research 101 Course (at first accident) contains everything from personal finance to mental wellness, and has thousands of educators. We have posted mini -lectures and syllabus for “students”.
For real estate agents, this trend emphasizes the power of educational content in social media marketing. Agents can also use educational content to provide 101 -style real estate -style content to position themselves as industry experts and simplify housing purchase, sales and investment. Consider creating an attractive video to disassemble complex topics, such as understanding mortgage rates, navigation of closing costs, and staging the house for quick sales.
Take it home? People want to learn from social media experts. By sharing educational and bite -sized real estate insights, agents can increase reliability, grow viewers, and attract potential clients that are reliable.
Is your Instagram off -grid?
Instagram’s latest grid update shakes the profile display method and shifts in 4: 5 from the long -standing square format (1: 1). This matches the size of reels and stories. This means that the portrait style images occupy more space in profile grids, and that Instagram pushes towards the vertical content of mobile first.
This shift provides new opportunities to real estate agents to introduce the list, behind the scenes, and branding more visually immersive. The tall thumbnails enrich the vertical properties, so the agents can maximize the charm and interior shot of the curbone without being restricted to the curb crops.
How to make real estate content adapt to a new grid:
Post a photo of the vertical list (4: 5 ratio) and display it appropriately. Adjust the old post using the Instagram “Pretend Adjustment” tool to control how past images fit into new formats. Utilizing reels and stories alongside the grid post, we will create a seamless brand aesthetics that match the evolving visual priority of Instagram.
This change may not be necessary to get used to it, but Instagram focuses on vertical content. Trendy real estate agents should accept profiles to keep their profiles look modern and attractive.
Welcome to your Bluesky video fade
Bluesky, a decentralized social platform, is in the same way as Tiktok, Instagram Reels, and X video format, as in the tendency of the industries to the vertical video fade. With a new swipe -possible video timeline, users can explore video content based on personal feed and community preferences, and real estate specialists can introduce lists and market expertise in videos. Add a platform.
How to use Bluesky’s video feed:
Post a vertical property walk -through to maximize the new format engagement. Share your prompt real estate hints and market insights to position yourself as an expert. Use the distributed approach of Bluesky. This can control more content reach compared to the platform operated by companies.
The integration of Bluesky with Tik, a substitute for distributed Tactoku, may open new opportunities for agents to diversify video marketing. The platform is still evolving, but it is worth seeing, especially because of the growing concerns about Tactoku’s future ownership. If you are here to stay in the vertical video, the agent needs to be prepared wherever you are.
Take -out for real estate agents:
AI is evolving rapidly, but privacy is important. Be careful when using AI models such as DeepSeek and prioritize safe and compliant solutions. Instagram ranking signals support engagement. Like and shared time for creating content that keeps viewers interacting, share is the key. Educational content is in demand. Teaching the concept of real estate through a short form of video can help you establish reliability and attract clients. Vertical visuals are the future. The new grid format of Instagram makes the portrait style image more impact -adjust the content accordingly. New platforms like Bluesky can provide fresh opportunities. As the distributed social media grows, early recruitment can cause agents to compete.
Real estate agents who provide information and adapt to these changes are competitive. AI, social media algorithms, and new content formats are reconstructed how agents connect with clients, introduce properties, and establish their reliability online.
Real estate is more than just transactions. It is about trust, connection, visibility. By adopting new tools, improving content strategies, and ahead of industry trends, agents can increase their brands, attract more clients, and prosper in the digital first world.
Jessi Health is a free lance writer and social media managers specializing in real estate. Find her on Instagram, Linkedin, Thread, or Blue Ski.
