Good technology helps save agents time. This helps agents stay organized. It also helps agents close deals with serious customers who may refer them to more business.
Top producer and agent Karen Landry has been at the forefront of technology shaping the real estate landscape since day one. With decades of industry experience, Mr. Landry, who leads Landry & Co Real Estate Group at RE/MAX Executive Realty in Massachusetts and RE/MAX One in California, is concerned about how evolving technology tools can improve business performance. I’m always thinking about how I can help build this.
“Having effective tools at my fingertips means being more efficient with my time, which is really important to me,” she says.
Landry said much of her business comes from repeat and referral customers. Like many of the great agents in the RE/MAX brand, she cultivates meaningful relationships and uses her skills to maintain trust with the communities she serves. She also welcomes new prospects, knowing they have the potential to develop into further lifelong connections.
One technology tool that Landry is currently leveraging is MAX/Tech Lead Concierge. It’s a RE/MAX solution designed to reduce the time and effort it takes to find leads while keeping agents’ pipelines filled with conversationable leads. Lead generation capabilities are a valuable component of the brand’s comprehensive and growing MAX/Tech productivity platform, packed with other robust resources such as MAX/Tech powered by BoldTrail and AI-powered A solution with features such as CRM and transaction management tools. Please list a few.
In its first few months, MAX/Tech Lead Concierge processed thousands of qualified leads and passed them on to trusted experts.
“The advantages of MAX/Tech Lead Concierge are: [inside sales agent] You’re already generating high-quality leads. When I contacted a prospect recently, he was already waiting for my call. He was polite and helpful, so I booked him right away,” says Landry.
In addition to purchasing a home, Landry’s leader also found that he needed to sell his previous home. She worked closely with clients on both transactions and was also able to discover mutual friends within the community. Now, she is confident that excellent customer service and thoughtful, value-added check-ins going forward will help turn this transaction into a future opportunity.
“The time and energy I was putting into nurturing the lead was all over before the lead was handed to me. Time is extremely valuable in real estate, and that’s where we get our return on investment. ” says Landry. “This is an example of how being part of the RE/MAX network means I am partnering with a brand that supports me and provides me with the resources I need to grow my business.”
Her advice for fellow agents preparing for a busy 2025? Look to everything your real estate brand has to offer, including technology, education, and a community of productive professionals. Let’s.
“Change is always going to happen, so we have to learn to adapt to it. That’s the only way to remain successful. The industry is evolving, as are the needs of our clients.” Landry adds. “It’s time to embrace innovation so we can continue to be the best advisor to homebuyers and sellers.”
