Experts predict that 70% of Americans will develop a perceived disorder. DEI is integral to our future, writing Rachel Height, and Smart Agents invest in learning more.
Tool Kit is a recurring Inman column that brings together the resources of agents who want to dig deeper into brokers looking for educational content on a specific theme or timely topic of team leaders and training.
The Fair Housing Act was introduced to protect people from discrimination based on race, color, national origin, religion, gender, family status, or obstacles when buying a home.
Diversity, Equity and Inclusion (DEI) initiatives are organizational frameworks that enable everyone to participate. Now, President Trump’s administration is working to roll back Day, and do many think fair housing will be next?
The Fair Housing and DEI initiative supports the belief that the housing market is for all people and that agents and real estate agents are moral and ethical accountable to clients, and that they are at their best. They can have a trusting relationship to represent and serve them. Part of this is recognizing that DEI is not a negative strategy, but a strategy that expands business services to all potential outlooks.
Inman’s contributors, staff, editors and ambassadors have created a wealth of resources on how to best serve all of their clients. And fact-based information that will help you boost your business in any market.
Know that fair housing is still law
There seems to be confusion about DEI and what we can and can’t do now. Fair housing is fair housing. An executive order that the government will or will not acknowledge who it is, does not rule out people and their personal needs. They are not the same as supporting the law and providing services to their clients fairly and ethically.
The current administration does not want to recognize certain groups and wants to cut funding from key programs supporting DEI initiatives, but it is to discriminate against these protected classes and to ensure that real estate agents are involved. It does not mean that the agent has the same free reins. Personal perspective doesn’t need to revoke decades of civil rights activities.
Follow the Fair Housing Act and the Code of Ethics of Real Estate Agents. You will not only become an agent who adheres to the great rules, but also an ethical agent who will not end in court.
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Learn about clients with disabilities
Disabled clients represent more than a quarter of the potential client base, and professional agents ensure that all clients are delivered is an important part of their business strategy. I know.
Agents focusing on numbers, leads, committees, and h-fuss, these “old-school” business practices are essentially exclusive to prospects that the “ideal” lead or agent wants to work with. They often exclude individuals because they are targeted.
America is an aging country, and seven out of ten of us become some perceived obstacle in our lives. Don’t underestimate people with DEIs or disabilities. Remember that being educated, supporting all clients and having one agent make changes can be a great example for others.
Last year we did an entire series focusing on the challenges our clients with disabilities face in the housing market, in the community, and even in employment. Many agents are not familiar with these issues, and many are unconsciously biased towards people with disabilities due to misinformation.
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Understand housing and infrastructure issues
Not to mention that older people and people with disabilities have not only transportation services to survive, but also construction and infrastructure, and a decent quality of life. Much of the world is inaccessible, and this limits where they can go and what they can do independently. This takes them away from the agency and is unfair and truly unnecessary.
The Disability Act and the DEI initiative are essential to building structures and pathways accessible to everyone, and accessible design benefits all people as most encounter mobility issues in their lifetime. brings.
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Discover business and marketing strategies
Marketing to all clients requires strategy and empathy. It’s not just about capturing leads. Good marketing builds lifelong relationships with humans. This means investing in education, exploration, and digital tools that will help you connect with your audience and meet them where they are. It also means having a physical office where you can park and meet you.
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Learning how to support and include all clients and realizing that society has different struggles outside your personal lens and perspective will correct and heal relationships with consumers in the housing industry It is essential for this.
Rachael Hite is an experienced housing counselor and thought leader in the real estate industry known for his extensive expertise across business news journalism, retirement housing and affordable housing initiatives. Connect with Rachael on Instagram and LinkedIn.
