In collaboration with Tiny Winds, a prominent agency known for clients such as Tony Robbins, Visa, and CBRE, the rebranding effort includes a fresh visual identity, advanced technology tools, and customer-centric service. Includes new initiatives.
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The Keys Company, Florida’s largest independent real estate company, has announced the rollout of a brand refresh ahead of its 100th anniversary in February 2026.
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In collaboration with Tiny Winds, a prominent agency known for clients such as Tony Robbins, Visa, and CBRE, the rebranding effort includes a fresh visual identity, advanced technology tools, and customer-centric service. Includes new initiatives.
Madeline Mordarski | The Keys Company
Mr. Keyes participated in more than 30 focus groups and workshops with internal managers and employees to glean valuable insights to support the rebrand.
“Our focus groups revealed that Keyes is often considered the ‘biggest secret’ in the Florida real estate industry. ,” Keys said in a statement. “This rebrand honors that tradition while uniting our team under one strong identity that reflects who we are across Florida as we approach a century of service.”
Highlights of the rebrand
Visual refresh: The new logo combines the original 1920s logo with contemporary style, featuring primary colors like Everglades Green, Miami Sands, and Delray Beach, with accents of Sunset Clay, Coral Blush, and Biscayne. It is complemented by a warm and vibrant color palette inspired by the Florida landscape. Blue. Hand-drawn illustrations of landmarks and homes add a playful local touch. New tagline: You’re Home Here™ reflects Keyes’ emphasis on community and personalized service. Technology upgrades: Enhance client interactions with tools like RealReports (AI-powered real estate insights) and Sunny AI Assistant, and optimize listings with the Zillow Listing Showcase partnership. Agent Support: Expanded concierge services and personalized training programs enhance the capabilities of the Keys real estate team. Strategic Partnerships: Collaborations with Vistabee, HouseAmp (Sale Ready Financing), New Estates Only, and Zillow Listing Showcase allow us to showcase properties and share our new brand. Hands-on support: Enhanced concierge support for agents with personalized training and development resources ensures that Keyes teams have hands-on support to deliver great service.
Christina Pappas | The Keys Company
Christina Pappas, President of Keys, emphasized the company’s dedication to combining innovative tools with a signature personal touch. We provide hands-on service and operate on the belief that connection and community are at the heart of real estate. ”
A legacy built on community
Mike Pappas | The Keys Company
CEO Mike Pappas emphasized Keyes’ commitment to its roots, saying, “That truth is at the heart of Keyes’ enduring legacy. The company first opened on Biscayne Boulevard in 1926 and has grown with Florida over the past century. We’ve always been focused on providing the best for our neighbors. This rebrand underscores our commitment to staying rooted in community and connection as we prepare for the next century of service. ”
With the launch of its new brand, Keys is preparing for the next chapter of its history, combining a century of tradition with forward-thinking innovation.
Email Richelle Hamiel
