A new portal was released on Monday, as the discussion on clear cooperation has peaked. The client accesses the compass monopoly and can track transactions.
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Since the clear future of the cooperative policy is unknown, Compass is a preemptor of the policy to dissolve by launching a unique client portal, or to prepare a client and agent for the time when it is completely overhauled. I am taking a step.
The securities company has confirmed with INMAN that it has developed COMPASS ONE, a version for the end -to -end technology platform client used by agents on Monday. This platform connects clients and agents at any stage of transactions. The company before and after, so that the client can access the securities company’s high -tech tools and services.
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“Compass has invested $ 1.6 billion and created a technology platform that leads the industry for real estate agents,” said COMPASS founder Ori Allon. “With the use of Compass One, we provide a single access point to bring the same innovation to consumers and seamlessly connect with agents through real estate journey.”
Robert Reffkin, the founder and CEO of Compass, added: By using technology that provides transparency of 24 hours a day before, in the middle, and later, compass 1 does not only promote transactions, but also value the agent. I will introduce it. At all stages of housing owned. “
Real Estate News first reported on a new portal on Saturday after discussions with Rory Gorod, the president of growth and communication.
Gorod has compared the compass into a portal used by consumers in other advisory business, such as banks and accounting. “If you cooperate with your private wels manager, you will access the portal and display all assets, communication, and documents.”
When you are on the platform before the transaction is performed, the buyer accesses the curated dashboard and the timeline to display home search collections, personalized market analysis, and compass monopoly. Sellers can see listing market rating, real -time nearby insights, and tools before the market of the company.
While transactions are being deployed, the client can display important dates for future steps, tasks, documents, and organized.
After the transaction, the platform works as a way for the client to easily access the transaction document and contact the agent.
One of the pre -marketing tools that compasses one advertising is a three -phase marketing strategy of a securities company. Compass agents are encouraged to cooperate with the seller first in the company’s private exclusive channel. Open Markets are to gain attention and demand without adding daily to the market or without dealing with price reductions later.
“Take a listing, throw it at the MLS and aggiators, start up without getting feedback from the market on the first day, understand whether the price is correct, understand what demand is, and increase interest. You don’t, serve your client’s best profits, “Gorod told real estate.
According to the company representative, the compass has a list of about 5,500 private dedicated lists.
Reffkin is a critic of NAR’s clear cooperation policy, stipulating that he must post his property in MLS within 24 hours after the agent has released it. The CEO claims that this policy has been exposed to the risk of ethical cord violation, and claims that the industry is vulnerable to further monopoly law.
The new portal is born, as the peak of clear cooperation has peaked, but the compass spokesman is under development before the policy is a hot topic.
“It’s the most demanded item by our agents, and it’s ultimately advanced,” said the compass.
Fixed: The compass one was released on Monday after this story was released.
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