Eric Bramlett isn’t trying to be the flashiest brokerage firm in the country, just the best-performing one. He has grown the business to 148 agents, has a 90% retention rate, and had $750 million in revenue last year.
In this episode of Real Estate Insiders Unfiltered, the founder of Bramlett Partners talks about the power of systems, the limits of online prospecting, and why “boring real estate” can be the secret to building something scalable, profitable, and sustainable.
This is a masterclass in building a real business with humanity, accountability, and structure.
highlights
Want to grow a $750 million, high-retention, high-referral brokerage firm without losing your mind? Bramlett is doing just that, and this episode shows you how. Performance marketing, dashboards, custom birthday messages, client gifts — Bramlett explains how to scale the unscalable using both technology and care.
Learn:
How to build with intent from “make ends meet” Why online leads are overrated (and SOI is a real treasure trove) What “client experience” really means and how to measure it The systems and tech stack that runs his brokerage: Follow-Up Boss, Looker Studio, and a unique portal to manage client care What makes a great agent (and how to hire them) Why culture is more than just a thing — it’s the system that matters most
Plus: The 4DX book that changed his business, why AI won’t replace agents, and the truth about the aging industry.
If you’re a broker, team leader, or growth-oriented agent, this is one of the most tactical, honest, and moving episodes of the season.
Connect with Eric Bramlett on LinkedIn or Instagram. Learn more about Bramlett Partners on Instagram and online at bramlettpartners.com.
Real Estate Insiders Unfiltered is currently available exclusively on Inman. Enjoy agent and team-focused content every Monday and leadership interviews every Wednesday. Listen on Apple or Spotify.
James Dwiggins is co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
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