ZenList is a mobile-first app that allows agents and home buyers to search for properties together. ZenList has over 35,000 users and MLS partnerships with multiple brokerages.
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Realtor.com has acquired ZenList, a joint home search app, according to an early morning announcement on Monday.
ZenList, launched in 2016, will allow buyer agents and their clients to search for properties together. ZenList also offers an in-app communication system. The system allows agents and home buyers to instantly share their lists, exchange notes about future homes, and map tour itineraries using Google Maps. The app also provides an agent dashboard. Agents can view the list that the client has viewed, saved, and submitted inquiries.
ZenList pulls property information directly from multiple listing services (MLSS) and partners with several major MLSS and brokerage companies, including Houwzer, Baird & Warner, and the San Francisco Association of Realtors (SFAR) MLS. The app currently has a user base of over 35,000 agents.
The app received a 4-star review from Inman Tech reviewer Craig Rowe in 2022. CraigRowe said the Zenlist interface would make agents “the ability to engage home shoppers and encourage communication within the listing space” and “better.” [allows them] Create a story centered around the properties and the services they offer. ”
Anna Marie Castiglioni, Realtor.com
“We are excited to join the Realtor.com team and see this acquisition as an incredible opportunity for our customers and team,” Zenlist founder and CEO Tom Macleod said in a prepared statement. “By leveraging Realtor.com’s trusted brand and scale, we can strengthen our platform, expand our products and continue to provide the largest number of services and tools to even more industry partners and experts.”
Anna Marie Castiglioni, the next head of Realtor.com, said the ZenList acquisition coincides with the portal’s comprehensive mission to help agents and consumers stay on the cutting edge of the market.
“As dynamics change the real estate industry, Realtor.com is investing in the technologies and tools that industry partners and real estate professionals are resilient, relevant and ready to:,” she said in the writing. “The acquisition of ZenList takes a step forward in its efforts.”
“With ZenList, we aim to provide a more modern, transparent and collaborative consumer buying and selling experience.
Email Marian McPherson
