Craig Rowe reviews a digital marketing solution called RealForce for Inman. The solution provides a lot of enterprise levels that are optimal to focus on marketing and creative teams of major brand securities companies.
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Realforce is marketing and advertising management software.
Platform: Browser
Optimal target person: Marketing lead. broker. Agent; major securities company
Top Sale Point:
Comprehensive campaign monitoring enterprise support. Simplified CRM, Web site integrated advertising network options advertising advertising advertising advertising advertisement advertising workflows
Maximum concern:
This is an ideal tool for major securities companies and team leaders, but small securities companies that use CRM and standalone marketing solutions may cause surplus.
What you need to know
Realforce was once Adfenix. You may not have heard it. In Phoenix’s metaphor, this product has been greatly mature as a solution and has grown to something more than just marketing software.
What Realforce provides is essentially the same as having a outsourced digital advertising agency. This has succeeded in encapsulating almost all of the tactical processes that securities companies pay for agencies. Certainly, the strategy is still up to you. It is not a software company to help decide what you want to be. But if you understand it, it will help Realforce to convey it.
This solution integrates advertising, selecting advertising networks (Facebook, YouTube, etc.), budget setting, and performance. I really like the fact that the program builder module is not sticking only to the list of lists. It is also built to strengthen the brand awareness of securities companies and teams.
It can be used for recruitment activities, business milestones and new employees. This helps me to explain my opinion that Realforce is a software and an agency. The tool is not limited to discovering prospective customers or creating lists.
Realforce is scalable and versatile, can get a lead from a website to use it in a specific campaign, or get a lead from a unique widget that provides simple surveys for segmentation and campaign classification. Masu.
The media management function provides libraries that can organize and manage corporate brand elements and assets. It can be used for regular logo and entire advertisements as part of outreach activities. Video content can also be saved here.
If you want to print something, Realforce has acquired an API from Expressdocs, so you can send the designed postcards and flyers on the mailing list and send them directly to the retail production company.
Enter the property information in the Realforce UI and keep it consistent between the first contract, MLS input, and campaign creation. It doesn’t make sense to create a campaign manually and put the wrong area or wrong housing equipment at risk.
In addition, it is a good way to use product assets to marketing activities firmly. Do you remember the days of looking at the printed MLS sheet to enter the kitchen function in Adob E Indesign?
There are many advantages and functions here, but I would like readers to focus on the functions that can combine RealForce vertical models and most securities companies to pay multiple companies. I think. One of the fragmented marketing technical stacks is waste of money. The biggest concern is that content and data are different.
If you are using Facebook directly, those performance results and their creative are saved there. If a part of the agent is very active on YouTube, the business intelligence will stay there.
In addition, agents and brokers are not always good at telling what they are looking for in the advertising campaign, and is not good at managing time for business tasks that are not related to transactions. In other words, you can’t always deliver what you need to the marketing team. It is necessary. “Listing was released 3 days ago, but are you now asking to create a campaign?”
Realforce can solve not only many other business needs but also all of them. Like more than 100 securities companies that have already collaborated with Realforce, provide creative teams that can be seriously tackled for 2025.
Do you have a technology product you want to talk to? Mail to Craig Row
CRAIG C. Rowe has joined the commercial real estate industry in the dawn of the Dotcom boom, supporting various commercial real estate companies and analyzing decision -making decisions on internal software. He is currently supporting agent’s technology decisions and marketing through Inman’s software and technology reviews.
