INMAN ON TOUR: Raise the volume of real estate in Nashville! It connects to the pioneers of the industry and the top speakers, gain powerful insights, state -of -the -art strategies, and valuable connections. Enhance your business and achieve your bold goal -all with music city magic. Please register now.
The quiet revolution has been shaped, led by a real estate agent that has been recognized as a senior housing expert (CSHP). These agents buy and sell houses to provide free community education tailored to long -standing housing owners, free community education tailored to families who support elderly parents and parents who support Relative. It is beyond.
Please participate in the Inman Intel Index survey in January
What is attracting the attention of the people is not only the width of these programs, but also their quality. These seminars have gained an agent media exposure on television, radio and printed materials. This reflects the important impact they have in the community.
These seminars are not limited to real estate or relocation topics. Agents are holding sessions on real estate planning, health care, end -of -life plan, and other important issues that affect the elderly.
“When we launched the series, we call the retired living room trousth series. Our goal was to be a reliable resource for our elderly residents, “said Bret Genel, owner of the Genel Group in Keller Williams. He and his wife are now in Reno, Nevada, and has been educated for the elderly for the 10th year.
Why is a real estate agent doing this?
At first glance, it may seem surprising. Why do real estate agents spend time to hold seminars with real estate planning experts, clinicians, and researchers?
The better questions are why they don’t do that?
In reality, the elderly are hungry for actual education. We do not disguise sales spices or data mining events aimed at converting workshops and data mining events to marketing leads. Many retired people feel that they are hoping to understand all of them even when society is navigating unknown sea. The need for simple and fair information has become so large that people live long and have a complex decision on where and how they live according to their age.
These programs fill the blanks. They are not about sales. They are about making a decision based on information on the attendees, tools and resources under their own conditions.
In Iowa Demoin, veteran real estate professional Mary Echenberry was considering retiring from real estate when she experienced her career change. Inspired by the feedback from a local elderly focus group, she created the “Straight Talk Senior Living Series”.
“People said they wanted others to be straight with them, not sugar coats, so when I interviewed an expert panelist or presented a topic myself, the message is easy. She is being studied enough. ”
A few years ago, as with Achenberry’s new passion for real estate, more and more agents specializing in mature markets will provide a strong connection as a means of business development by providing community education. I have discovered that it meets the necessity.
“Before my mother died, I was assigned to find a local resource that meets her various needs for several years. Racheldavis, the main state of Pine Sureau League,: I mentioned it.
This year, Davis launched a series entitled “Legacy Learning Series”. Her audience is still growing, but she expects 50-75 participants every month.
What is the reason why these programs are so popular?
Elderly people who participate in these seminars often have advanced education. They achieved certification, won awards, contributed to their fields and spent their lives. Regarding education, they expect quality. There is no superficial content or a thinly wrapped marketing activity time.
Instead, they are looking:
Research Inns: Reliable data and information. Reality example: Case studies and stories that resonate with your experience. Practical resource: A tool that can be accessed independently to solve problems and answer questions.
The success of these programs lies in the substance. They offer meaningful content while respecting the intelligence and autonomy of the audience.
Why is it in a unique position for real estate agents to lead?
Real estate agents, especially mature markets, are often completely set up to provide these programs. The reason is as follows:
Large -scale network: CSHPS and other agents, focusing on the elderly, usually cooperate with a wide range of experts, including financial planners, lawyers, advanced experts in advanced life, and medical providers. With these connections, you can create a balanced seminar with expert speakers.
Persistent interest in the impact on the community: Success is not only trading but also trust and relationships for agents cooperating with the elderly. Providing value through education helps to establish reliability and good intentions in the community.
Understand beyond real estate: These agents recognize that client concerns are far beyond buying and selling houses. They care about topics such as real estate planning, health and wellness, financial security, and long -term care.
Does that lead to business?
In the case of an agent that considers whether these community education programs are worthwhile to work, questions often return to this: “Yes, but does that lead to business?”
The short answer is Jesus, but not overnight. If you are correct and consistent, these programs can be a good business source. However, this is not an abundant kick strategy. Long -term investment in relationships, trust, and reliability.
As Brett Junell explains, “Not only is it a surprising community service, but it is also our main business source. The people who participate in our program are me. They often know that they know that they are in mind their greatest interest in knowing us, trusting us. We tell us that we will not call someone else to sell. “
Rewards will reach those who are willing to participate in the work. We hold events regularly, nurture relationships with participants, and cooperate with experts who contribute to the program. These programs are relational, who love hosting and organized events, and are ideal for agents who consider themselves as lifelong learners.
Ultimately, it’s not just the end of the transaction. That is to create a trust and service heritage in your community. This approach is worth investing for agents who really want to change.
Nikki Buckelew, Ph.D. Is the author of “Senior Real Estate: Road to My Purpose” and the founder and CEO of Seniors Real Estate Institute.
